Motorsport Network is the global authority in motorsports and automotive journalism, delivering nonstop racing and auto coverage across 21 editions in 14 languages, reaching an audience of 42 million. From live race commentary to in-depth automotive features, Motorsport delivers content that’s fast, accurate, and engaging—just like the action on the track.
But scaling video across a worldwide network like this? That’s a race all its own. Many editions operate in different languages, with unique audience segments and CMS setups. Delivering the right video ads to the right viewers—while keeping every site quick and responsive—is what turns the job into the publishing equivalent of a 24-hour Le Mans: demanding and relentless. Traditional tools simply couldn’t keep pace with Motorsport’s global reach or breakneck content cycle.
The challenge: go full throttle without losing control
Motorsport needed a solution that could unify its programmatic video, boost revenue, and deliver personalized recommendations, without adding manual work or slowing site performance. Simply put, they needed a partner as agile and precise as an F1 pit crew.
Enter EX.CO: the ace mechanic to turbocharge Motorsport’s video strategy.
EX.CO delivered a complete online video platform (OVP) built for global publishers: a lean, fast-loading video player, a contextual recommendation engine, and an advanced monetization layer designed to drive revenue at scale. The integration enabled Motorsport to serve audiences relevant, compelling video experiences while ensuring every ad opportunity was maximized.
Under the hood, EX.CO’s platform packed a high-performance yield engine, fine-tuned with machine learning to continuously optimize ad placements in real time and keep programmatic monetization running smoothly. Complementing this, large language models (LLMs) powered contextual video recommendations, enabling Motorsport to deliver more personalized, captivating content without sacrificing user experience.
High-octane growth
Within a quarter, Motorsport saw player loads quadruple and video revenue climb as much as 3x month-over-month. Growth scaled seamlessly across all 21 markets with no added staffing, no disruption to editorial, and no slowdown to site performance. The payoff was clear: global scalability, rapid revenue acceleration, and smooth execution that kept Motorsport in pole position.
Precision tools for peak performance
Global publishers like Motorsport face a uniquely complex challenge: delivering video at scale across multiple languages, audiences, and CMS environments while keeping sites fast and revenue flowing. Without the right tools, engagement and monetization can easily go off track.
EX.CO ensures every view counts across its online video platform, pairing automated optimization with smarter and more personalized recommendations that capture and hold viewers’ attention. With this approach, Motorsport—and any worldwide brand—can turn every day into a victory lap.
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