BlogPress Release
BlogPress Release
November 19, 2024
Unlocking Subscriber Growth: How Video Content Can Drive Conversions and Loyalty for Media Companies As publishers face increasing competition for audience attention, video content has emerged as a game-changing tool for driving subscriber growth–and subscriptions are becoming a more significant priority in 2025. In fact, according to a new Digiday+ Research survey, 83% of professionals working at...
November 13, 2024
Learn how publishers, from news sites to travel and lifestyle brands, can make the most of the divided, post-election climate with balanced video content. The post-election period brings heightened political engagement, reminiscent of the so-called “Trump Bump,” when politically charged content saw a surge in interest and traffic. However, with this engagement comes a highly polarized climate that publishers need to navigate carefully. While the...
October 31, 2024
Discover the benefits for publishers of prioritizing on-site video over social media distribution. Over the past 15 years, the goal for publishers has largely been to go viral on social media. The website experience was often deprioritized: instead of a loyal audience typing in your URL multiple times a day, potentially millions of readers would encounter individual stories through social media...
September 09, 2024
Grupo El Progreso knew their audiences loved consuming video but they struggled with how to monetize the content. Learn how they drove revenue and dwell time via video with EX․CO. Grupo El Progreso is an institution in the world of Galician journalism. Its portfolio contains such venerable publications as El Progreso, Diario de Pontevedra, and De luns a venres—all of them known for their in-depth journalism and their deep insights across a wide variety of verticals, ranging...
June 26, 2024
Learn how EX.CO helped turn digital cooperative 1XL into a video powerhouse with out-of-the-box video monetization and management solutions. 1XL is one of the most significant English-language digital media cooperatives in the world, providing advertisers access to 43 local and regional news publishers across the UK and Ireland. With a de-duplicated user reach of 34.7 million, it provides scalable access to over half of the UK digital...
June 12, 2024
Executives from The Daily Beast and Advance Local discuss news monetization during a politically charged year at AdMonsters Ops 2024 in New York City. At the start of this year, the outlook for publishers was fairly bleak. GenAI was biting into valuable search business; Google was finally beginning its deprecation of third-party cookies; and the big social platforms were continuing their turn away from news. As it happened, an unlikely savior has...
June 06, 2024
Learn how publisher powerhouse The Arena Group boosted revenue and audience engagement with EX.CO's online video platform. The Arena Group is an online content powerhouse, home to some of the most recognizable names in digital publishing, including Men's Journal, TheStreet, Parade, and many more. Their team of award-winning journalists, storytellers, and content creators have never struggled to attract readers to their...
February 12, 2024
Learn how video publishers can thrive without third-party cookies and the new, privacy-friendly paths to addressability for advertisers. Are we finally at the beginning of the end? The drawn-out death of third-party cookies has been looming over since 2020 when Google first announced its plan to phase out support for them on Chrome. Now, Google has at last taken the first bite, eliminating cookies from 1% of Chrome traffic (just...
February 05, 2024
There are so many iconic ads that play during the Big Game's commercial break, but here are 9 of our popular picks and how they've changed over the years. Editor’s Note: This blog post was originally published in February 2023 but has been updated. Every February in the US, the widely anticipated American Football game of the year finishes the football season with a bang. And more importantly, it's one of the few events where people actually look...