BlogPress Release
BlogPress Release
December 02, 2025
AI summaries are cutting publisher traffic, but opportunity remains. Explore how media brands can regain control, boost engagement, and thrive beyond search. Digital publishers have always raced to stay at the top of search results, constantly adjusting to the shifts and quirks of Google’s algorithms. It was never easy, but even after a major update, media companies could usually bounce back and reconnect with audiences.
November 18, 2025
El Español partnered with EX.CO to unify video and boost revenue, achieving a 23% RPM lift and 50% more ad impressions in one quarter. Spain’s online publication, El Español, was launched in 2015 as a bold, independent, and innovative startup. Ten years later, it’s grown into the nation’s leading general newspaper, drawing in more than 3.5 million daily visitors and over 20 million unique users each month. In August 2025, the site...
November 03, 2025
Stop wasting quarters on video vendor tests. Learn how to evaluate OVPs strategically, ask smarter questions, and drive real video monetization results. Many publishing teams dive into video vendor tests with the best intentions. But what begins as a data-driven evaluation often turns into a stalled quarter of chasing metrics and debating what “good” even means. Three months later, they still haven’t found a suitable online video platform (OVP) and...
October 14, 2025
Discover how Motorsport tripled its video revenue with EX.CO by delivering contextual recommendations without adding manual work or slowing down the site. Motorsport Network is the global authority in motorsports and automotive journalism, delivering nonstop racing and auto coverage across 21 editions in 14 languages, reaching an audience of 42 million. From live race commentary to in-depth automotive features, Motorsport delivers content that’s...
August 19, 2025
Learn how your video strategy may not be matching the intent of your content while also draining your revenue potential. The hidden revenue gap you can’t afford to ignore.
May 13, 2025
Here are five strategies to help publishers, media groups, brands, and agencies stay ahead this year, no matter what the economy throws our way. The global economy isn’t just rocky—it’s full-on unpredictable. Between shifting tariffs, political unrest, supply chain strain, and fluctuating consumer confidence, 2025 is testing even the most seasoned media professionals. Ad budgets are being watched like a hawk, teams are running leaner, and...
February 04, 2025
Video monetization is evolving, and choosing the right OVP is key to long-term success. Discover the essential strategies publishers use to evaluate platforms effectively and drive sustainable growth. For online publishers, video monetization has entered a new era of complexity and opportunity. As traditional TV advertising budgets rapidly migrate to digital channels, the pressure to quickly implement or switch online video platforms (OVPs) has never been higher. For many publishers, a single...
January 30, 2025
See how EX.CO helped Spain’s largest media group transform engagement, scale seamlessly, and drive more revenue—without disrupting the user experience. Alayans Media Group is one of the most significant digital media consortiums in Spain, home to many of the country's most influential and widely-read publishers. Their 28 million avid users—totaling 90% of Spain's digital audience—turn to them for news and commentary on every subject under the sun:...
November 19, 2024
Unlocking Subscriber Growth: How Video Content Can Drive Conversions and Loyalty for Media Companies As publishers face increasing competition for audience attention, video content has emerged as a game-changing tool for driving subscriber growth–and subscriptions are becoming a more significant priority in 2025. In fact, according to a new Digiday+ Research survey, 83% of professionals working at...