BlogPress Release
BlogPress Release
December 02, 2025
AI summaries are cutting publisher traffic, but opportunity remains. Explore how media brands can regain control, boost engagement, and thrive beyond search. Digital publishers have always raced to stay at the top of search results, constantly adjusting to the shifts and quirks of Google’s algorithms. It was never easy, but even after a major update, media companies could usually bounce back and reconnect with audiences.
November 18, 2025
El Español partnered with EX.CO to unify video and boost revenue, achieving a 23% RPM lift and 50% more ad impressions in one quarter. Spain’s online publication, El Español, was launched in 2015 as a bold, independent, and innovative startup. Ten years later, it’s grown into the nation’s leading general newspaper, drawing in more than 3.5 million daily visitors and over 20 million unique users each month. In August 2025, the site...
November 03, 2025
Stop wasting quarters on video vendor tests. Learn how to evaluate OVPs strategically, ask smarter questions, and drive real video monetization results. Many publishing teams dive into video vendor tests with the best intentions. But what begins as a data-driven evaluation often turns into a stalled quarter of chasing metrics and debating what “good” even means. Three months later, they still haven’t found a suitable online video platform (OVP) and...
October 14, 2025
Discover how Motorsport tripled its video revenue with EX.CO by delivering contextual recommendations without adding manual work or slowing down the site. Motorsport Network is the global authority in motorsports and automotive journalism, delivering nonstop racing and auto coverage across 21 editions in 14 languages, reaching an audience of 42 million. From live race commentary to in-depth automotive features, Motorsport delivers content that’s...
October 09, 2025
PlayWorks boosted CTV revenue by 33% with EX.CO’s ML-driven yield engine, achieving smarter, seamless monetization at scale. If you’ve ever launched a game on your smart TV or streamed an AVOD channel, chances are you’ve seen PlayWorks in action. With more than 400 AVOD gaming apps and 24/7 linear channels across platforms like Roku, Samsung, LG, Comcast, Vizio, and SKY, PlayWorks delivers fun, interactive experiences to...
April 15, 2025
Watch this video from CTV Connect when EX.CO's Chief Business Officer, Paul Jelinek, described the 4 key components of our ad server for media companies. The future of video advertising is unfolding faster than ever—and it’s multiscreen by default.