A New Guide for Publishers: Choosing The Right Online Video Platform (OVP)

October 04, 2023 - by

At EX.CO, we know that understanding all of the ins and outs of online video can sometimes be confusing. As video content becomes increasingly important to keep audiences engaged, finding the right online video platform (OVP) for your business is critical to your success. That’s why we’re excited to introduce our latest resource that’s tailored just for publishers: “Choosing The Right Online Video Platform: A Guide for Publishers.”

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In today’s ever-evolving digital landscape, video content has emerged as a key solution for publishers to engage audiences, boost monetization efforts, and stay competitive. However, navigating the vast sea of online video platforms (trust us, there are a lot) can be overwhelming. Many OVPs are geared specifically for streaming purposes, while others have a strong focus on monetization. 

Why This Guide Matters

We’ve seen firsthand how the right OVP can transform a publisher’s online video strategy, enhance viewer experiences, keep audiences on-site, increase recirculation, and boost revenue. But with so many OVP options available, making the best choice for your business can be a daunting task. 

Our comprehensive OVP guide is designed to demystify the selection process and empower you with the knowledge and insights you need to make an informed decision. Whether you’re new to video monetization or looking to upgrade your current platform, this guide is your go-to resource. 

What You'll Find Inside 

That’s the big question, isn’t it? Truth be told, there are all sorts of OVPs with different capabilities and functions. The trick is figuring out which type of OVP is best for you. 

“Choosing the Right Online Video Platform: A Guide for Publishers” is jam packed with valuable information to help you make the best choice for your publishing needs:

1. Understanding The Core of an OVP

  • Learn how an OVP traditionally functions, the benefits of finding the right technology partner, and the value propositions online video platforms offer.

2. Evaluating Features

  • Discover key features and functionalities to consider, including player customization options, video content libraries, monetization tools, analytics, migration techniques, mobile app support, various business models, and more.

3. Platform Types

  • Explore the three different categories of online video platforms, from legacy to monetization-first, and streaming; then find the best type of OVP for your video strategy.

4. Checklist for Decision-Making

  • Use our handy checklist to compare and evaluate various online video platforms and make an informed choice. 

Don’t Wait, Read Now!

Are you ready to jumpstart your video content strategy and see how an OVP can help you? Don’t miss out on this invaluable resource that we’re offering without any sign-up required. 

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We’re committed to helping publishers thrive in the digital era. Stay tuned for more insights, tips, and resources to empower your digital publishing endeavors. If you have any questions or need further assistance, please don’t hesitate to reach out. We’re here to support you every step of the way.