November 30, 2023
Learn what revenue leaders from DailyMail.com, News Corp, and EX․CO had to say about news monetization during the 2023 AdMonsters Publisher Forum. Publishers of every size, from the smallest local newspaper to the most robust media conglomerate, have spent recent years tinkering with paywalls, adjusting programmatic approaches, and even diversifying revenue streams with events and e-commerce. And yet—despite surging reader interest in the...
October 31, 2023
Learn to consolidate your video strategy into a single platform that can supercharge your site’s performance for both user engagement and revenue. Video has become an indispensable tool for digital publishers seeking to captivate their audience and maximize revenue streams. With the exponential growth of online video consumption, it's crucial for publishers to stay ahead of the curve and deliver an exceptional video experience. However, many...
October 04, 2023
Our comprehensive online video platform (OVP) guide is designed to demystify the selection process and empower you with the knowledge and insights you need to make an informed decision. At EX.CO, we know that understanding all of the ins and outs of online video can sometimes be confusing. As video content becomes increasingly important to keep audiences engaged, finding the right online video platform (OVP) for your business is critical to your success. That’s why we’re excited...
September 14, 2023
An online video platform, or OVP, is a hub that hosts your video content on the internet. Learn more about what an OVP does. An online video platform, or OVP, is exactly how it sounds—a hub that hosts your video content on the internet. But the purpose and capabilities of OVPs vary, and certain platforms may be a better fit for your web content than others. For many people browsing the internet, video content is...
July 13, 2023
Here's everything you need to know about the new IAB Tech Lab guidelines—and what publishers should expect. Last year, the IAB Tech Lab announced proposed changes to its Ad Formats Guidelines for Digital Video and CTV. The guidelines were officially published in September of 2022 which kicked off a workstream for OpenRTB (the communication protocol that enables real-time bidding) to support the new...
July 05, 2023
The Arena Group's COO Andrew Q. Kraft speaks on stage at the AdMonsters Ops Conference about how they approach video. Both the publishing and digital ad industries are in a period of massive flux, with paradigm-shifting changes occurring on what feels like a monthly basis. From the depreciation of third-party cookies to the IAB's new guidelines surrounding in-stream and out-stream video, ongoing debates about...
May 09, 2023
Learn how digital publishers are shaping the video advertising landscape and the key factors contributing to their success. Digital advertising has undergone an incredible transformation in recent years, and the rise of video advertising has played a significant role in this shift. According to a report by Statista, US digital video ad spending is expected to reach $78 billion in 2023, up from $55.34 billion just two...
March 23, 2023
Learn about the inner-workings of content recommendation systems. Welcome to the second part of our Recommender Systems series. In our previous post, we outlined the history and basic components of recommendation systems, but here, we'll explore the technology of recommender systems and how they can specifically benefit publishers.
March 08, 2023
Learn everything there is to know about content recommendations and recommender systems. Back in 1971, Herbert Simon coined the term “Attention Economy.” His simple but brilliant insight was that an explosion of information will inevitably lead to a scarcity of what it consumes: our attention. Simon believed that this concept would eventually dominate our economy. The internet has...
