How to Stay Ahead During Economic Uncertainty: 5 Fool-Proof Video Advertising Strategies for 2025

How to Stay Ahead During Economic Uncertainty: 5 Fool-Proof Video Advertising Strategies for 2025

May 13, 2025

Here are five strategies to help publishers, media groups, brands, and agencies stay ahead this year, no matter what the economy throws our way. The global economy isn’t just rocky—it’s full-on unpredictable. Between shifting tariffs, political unrest, supply chain strain, and fluctuating consumer confidence, 2025 is testing even the most seasoned media professionals. Ad budgets are being watched like a hawk, teams are running leaner, and...

From Grey to White: How Machine Learning Became the Wizard of Media and Publishing

From Grey to White: How Machine Learning Became the Wizard of Media and Publishing

April 29, 2025

Learn how we’re seeing and shaping machine learning as it transforms the media and publishing space. Not as a gimmick but as a force arriving during a time of need. “Look to my coming at first light on the fifth day. At dawn, look to the East.”

Top 5 Questions Publishers Should Ask Their Video Partners

Top 5 Questions Publishers Should Ask Their Video Partners

January 22, 2025

The right video partner can transform your strategy. Discover the 5 must-ask questions that help publishers unlock higher engagement, seamless scalability, and boosted revenue. For most of the internet's history, digital publishers viewed video as a nice add-on—great to have, but not a requirement. The hope, back then, was that a selection of on-site video content might compel users to come back more often and to spend more time with what they perceived as the main...

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