BlogPress Release
BlogPress Release
August 28, 2024
Learn what supply path optimization (SPO) is and how it can benefit advertisers. Prior to the digital age, advertising was a straightforward affair. In print, for example, the publisher had ad space in the form of pages and they sold that ad space to advertisers. Publishers conveyed their editorial quality and readership value directly to agencies and brands. This simple set-up...
October 16, 2023
We recap AdExchanger's Programmatic I/O event and explore some of the pressing questions that the industry is still grappling with. With over 1,200 people in attendance, AdExchanger’s Programmatic I/O is undoubtedly one of the most anticipated events in the advertising industry, providing a platform for experts to discuss the latest trends, challenges, and opportunities in programmatic advertising. However, even after the event...
February 21, 2023
Sometimes, ad tech can be pretty confusing. Here are 5 things that don't make sense about ad tech. We all know that ad tech is an ever-changing market, and it can be difficult to keep up with the latest trends. And with ad tech growth projected to increase from $438 billion in 2021 to $1 trillion in 2030, it won’t be slowing down anytime soon. As digital publishers and advertisers, understanding...
January 18, 2023
If you are a digital publisher, you need to optimize your video ad inventory for media buyers... If you are a digital publisher who produces content, it’s important that you know how to create the best possible environment that will appeal to a maximum amount of media buyers. This includes fully optimizing your video ad inventory. There are two significant parts of this video inventory...
November 22, 2022
Learn about supply path optimization (SPO) and why it matters in the ad tech industry. Every few years, a new bit of jargon becomes inescapable in ad tech. Most of the time, the buzz-phrase quietly fades away. Sometimes, though, the term not only sticks around—it actually changes the fundamentals of the entire industry.