---
title: EX.CO Blog | CTV Advertising
description: CTV Advertising | Stay up to date on the most important topics in digital video. Explore the latest trends, get how-to tips, and learn new strategies here.
---
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# CTV Advertising Search the blog
[How PlayWorks Boosted CTV Revenue With EX.CO’s ML-Driven Yield Engine](https://blog.ex.co/how-playworks-boosted-ctv-revenue-with-ex.cos-ml-driven-yield-engine)
#### [How PlayWorks Boosted CTV Revenue With EX.CO’s ML-Driven Yield Engine](https://blog.ex.co/how-playworks-boosted-ctv-revenue-with-ex.cos-ml-driven-yield-engine)
October 09, 2025
PlayWorks boosted CTV revenue by 33% with EX.CO’s ML-driven yield engine, achieving smarter, seamless monetization at scale. If you’ve ever launched a game on your smart TV or streamed an AVOD channel, chances are you’ve seen PlayWorks in action. With more than 400 AVOD gaming apps and 24/7 linear channels across platforms like Roku, Samsung, LG, Comcast, Vizio, and SKY, PlayWorks delivers fun, interactive experiences to...
[Direct Path Optimization: How Agencies Gain Strategic Advantage in Video Advertising](https://blog.ex.co/direct-path-optimization-how-agencies-gain-strategic-advantage-in-video-advertising)
#### [Direct Path Optimization: How Agencies Gain Strategic Advantage in Video Advertising](https://blog.ex.co/direct-path-optimization-how-agencies-gain-strategic-advantage-in-video-advertising)
September 04, 2025
Learn how advertising agency leaders can maximize their media investments across online video, CTV, and DOOH while demonstrating value beyond efficiency. When every agency can access the same video inventory through the same intermediaries, how do you create meaningful differentiation for your clients? This question is driving a fundamental shift in how media investment leaders approach video supply paths. As fragmentation increases across online...
[Turning Complexity into Revenue: How EX․CO is Redefining the Video Ad Stack](https://blog.ex.co/turning-complexity-into-revenue-what-we-shared-at-ctv-connect)
#### [Turning Complexity into Revenue: How EX․CO is Redefining the Video Ad Stack](https://blog.ex.co/turning-complexity-into-revenue-what-we-shared-at-ctv-connect)
April 15, 2025
Watch this video from CTV Connect when EX.CO's Chief Business Officer, Paul Jelinek, described the 4 key components of our ad server for media companies. The future of video advertising is unfolding faster than ever—and it’s multiscreen by default.
[How to Spot (and Fix) Unfair Video Auctions in CTV, DOOH, and the Open Web](https://blog.ex.co/how-to-spot-and-fix-unfair-video-auctions-in-ctv-dooh-and-the-open-web)
#### [How to Spot (and Fix) Unfair Video Auctions in CTV, DOOH, and the Open Web](https://blog.ex.co/how-to-spot-and-fix-unfair-video-auctions-in-ctv-dooh-and-the-open-web)
April 08, 2025
Explore what makes a digital video auction truly fair and how media owners can assess whether an online video platform or ad server is offering transparency and equity in bidding. With an abundance of ad inventory across platforms today, video has emerged as the premium format commanding the highest CPMs and engagement rates. As ad dollars shift from traditional television to digital video—including the open web, connected TV (CTV), and digital out-of-home (DOOH)—ensuring...
[Closing the CTV Advertising Gap: How AI and Machine Learning Unlock $47 Billion in Revenue](https://blog.ex.co/closing-the-ctv-advertising-gap)
#### [Closing the CTV Advertising Gap: How AI and Machine Learning Unlock $47 Billion in Revenue](https://blog.ex.co/closing-the-ctv-advertising-gap)
February 27, 2025
While CTV's potential is clear, several fundamental technical and operational challenges are preventing media owners from fully capitalizing on this opportunity. Learn more. In the early 2000s, the term "cord-cutting" entered the lexicon, referring to the at-the-time novel phenomenon of people ditching their cable TV subscriptions for direct-to-consumer (DTC) streaming services. The wave that started back then has never crested: dependably and in increasing numbers,...
[Solving CTV and DOOH's Biggest Monetization Challenges with an Intelligent Ad Server](https://blog.ex.co/solving-ctv-and-doohs-biggest-monetization-challenges-with-an-intelligent-ad-server)
#### [Solving CTV and DOOH's Biggest Monetization Challenges with an Intelligent Ad Server](https://blog.ex.co/solving-ctv-and-doohs-biggest-monetization-challenges-with-an-intelligent-ad-server)
February 11, 2025
Discover how EX.CO is optimizing ad monetization as CTV and DOOH take center stage. With machine-learning-driven solutions, media owners can tackle data scarcity, boost auction efficiency, and maximize revenue growth. After a decade of "mobile-first" mantras, advertising's pendulum has swung to supersized proportions: the hottest digital real estate isn't in your pocket, but in the connected TV (CTV) on your living room wall and the digital out-of-home (DOOH) billboards dotting streets, train stops, airports,...
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