Closing the CTV Advertising Gap: How AI and Machine Learning Unlock $47 Billion in Revenue

    Closing the CTV Advertising Gap: How AI and Machine Learning Unlock $47 Billion in Revenue

    February 27, 2025

    While CTV's potential is clear, several fundamental technical and operational challenges are preventing media owners from fully capitalizing on this opportunity. Learn more. In the early 2000s, the term "cord-cutting" entered the lexicon, referring to the at-the-time novel phenomenon of people ditching their cable TV subscriptions for direct-to-consumer (DTC) streaming services. The wave that started back then has never crested: dependably and in increasing numbers,...

    Solving CTV and DOOH's Biggest Monetization Challenges with an Intelligent Ad Server

    Solving CTV and DOOH's Biggest Monetization Challenges with an Intelligent Ad Server

    February 11, 2025

    Discover how EX.CO is optimizing ad monetization as CTV and DOOH take center stage. With machine-learning-driven solutions, media owners can tackle data scarcity, boost auction efficiency, and maximize revenue growth. After a decade of "mobile-first" mantras, advertising's pendulum has swung to supersized proportions: the hottest digital real estate isn't in your pocket, but in the connected TV (CTV) on your living room wall and the digital out-of-home (DOOH) billboards dotting streets, train stops, airports,...

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