BlogPress Release
BlogPress Release
April 15, 2025
Watch this video from CTV Connect when EX.CO's Chief Business Officer, Paul Jelinek, described the 4 key components of our ad server for media companies. The future of video advertising is unfolding faster than ever—and it’s multiscreen by default.
April 08, 2025
Explore what makes a digital video auction truly fair and how media owners can assess whether an online video platform or ad server is offering transparency and equity in bidding. With an abundance of ad inventory across platforms today, video has emerged as the premium format commanding the highest CPMs and engagement rates. As ad dollars shift from traditional television to digital video—including the open web, connected TV (CTV), and digital out-of-home (DOOH)—ensuring...
February 27, 2025
While CTV's potential is clear, several fundamental technical and operational challenges are preventing media owners from fully capitalizing on this opportunity. Learn more. In the early 2000s, the term "cord-cutting" entered the lexicon, referring to the at-the-time novel phenomenon of people ditching their cable TV subscriptions for direct-to-consumer (DTC) streaming services. The wave that started back then has never crested: dependably and in increasing numbers,...
February 11, 2025
Discover how EX.CO is optimizing ad monetization as CTV and DOOH take center stage. With machine-learning-driven solutions, media owners can tackle data scarcity, boost auction efficiency, and maximize revenue growth. After a decade of "mobile-first" mantras, advertising's pendulum has swung to supersized proportions: the hottest digital real estate isn't in your pocket, but in the connected TV (CTV) on your living room wall and the digital out-of-home (DOOH) billboards dotting streets, train stops, airports,...