---
title: EX.CO Blog | CTV
description: CTV | Stay up to date on the most important topics in digital video. Explore the latest trends, get how-to tips, and learn new strategies here.
---
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# CTV Search the blog
[Why CTV revenue isn't keeping pace with audience growth](https://blog.ex.co/why-ctv-revenue-isnt-keeping-pace-with-audience-growth)
#### [Why CTV revenue isn't keeping pace with audience growth](https://blog.ex.co/why-ctv-revenue-isnt-keeping-pace-with-audience-growth)
July 22, 2026
CTV audiences and ad spend are surging, but publisher revenue lags. See why the "yield gap" persists — and the fix that doesn't require a rebuild. CTV is having a moment—but for media owners, the narrative isn't lining up with reality.
[The Illusion of Scale: Why More Demand Paths Don't Automatically Increase CTV Revenue](https://blog.ex.co/the-illusion-of-scale-why-more-demand-paths-dont-automatically-increase-ctv-revenue)
#### [The Illusion of Scale: Why More Demand Paths Don't Automatically Increase CTV Revenue](https://blog.ex.co/the-illusion-of-scale-why-more-demand-paths-dont-automatically-increase-ctv-revenue)
May 28, 2026
CTV revenue growth depends on smarter auction control, not more demand paths. Learn how media owners can reduce waste and improve yield. There's a belief baked into how most media owners approach CTV monetization: more demand paths equal more competition, and more competition means more revenue. It's intuitive. It's also often wrong.
[EX.CO’s Shachar Orren on the Future of Video Monetization in 2026](https://blog.ex.co/ex.cos-shachar-orren-on-the-future-of-video-monetization-in-2026)
#### [EX.CO’s Shachar Orren on the Future of Video Monetization in 2026](https://blog.ex.co/ex.cos-shachar-orren-on-the-future-of-video-monetization-in-2026)
March 12, 2026
EX․CO co-founder & CRO/CMO Shachar Orren recently sat down with Beet.TV to discuss the future of video monetization. For media owners, it’s never business as usual. The nonstop changes in the industry often bring disruption rather than stability. “I feel like every year there's something new. This industry constantly evolves and there's always a new threat,” noted EX.CO co-founder and CRO/ CMO Shachar Orren in a...
[EX.CO Wins Ad Tech Innovation of the Year at the Convergent TV Awards](https://blog.ex.co/ex.co-wins-ad-tech-innovation-of-the-year-at-the-convergent-tv-awards)
#### [EX.CO Wins Ad Tech Innovation of the Year at the Convergent TV Awards](https://blog.ex.co/ex.co-wins-ad-tech-innovation-of-the-year-at-the-convergent-tv-awards)
March 10, 2026
EX.CO wins Ad Tech Innovation of the Year at the Convergent TV Awards for its machine learning technology transforming CTV monetization and programmatic auction decisioning. EX.CO is proud to announce that we’ve been named Ad Tech Innovation of the Year — Infrastructure & Ecosystem at the Convergent TV Awards, recognizing our work applying machine learning to the next generation of CTV monetization.
[Publishers: Why You Still Need to Own Your Demand (Especially Now)](https://blog.ex.co/publishers-why-you-still-need-to-own-your-demand-especially-now)
#### [Publishers: Why You Still Need to Own Your Demand (Especially Now)](https://blog.ex.co/publishers-why-you-still-need-to-own-your-demand-especially-now)
February 24, 2026
Own your demand, stabilize revenue, and boost RPMs. Learn how publishers can maximize yield and stay resilient in today’s shifting ad market. Let’s face it — being a publisher today isn’t for the faint of heart. Social referrals are dropping, AI summaries are hurting traffic, and constant shifts in the programmatic landscape are disrupting both supply and demand. It’s easy to feel like you’re running uphill just to stay in place.
[AI-Driven CTV Monetization: EX.CO’s Ruth Manielevitch on What Media Owners Need Now](https://blog.ex.co/ai-driven-ctv-monetization-ex.cos-ruth-manielevitch-on-what-media-owners-need-now)
#### [AI-Driven CTV Monetization: EX.CO’s Ruth Manielevitch on What Media Owners Need Now](https://blog.ex.co/ai-driven-ctv-monetization-ex.cos-ruth-manielevitch-on-what-media-owners-need-now)
January 27, 2026
Discover how EX.CO uses AI to optimize CTV monetization, boost yield, and help media owners overcome fragmentation with smarter ad strategies. Connected TV is expanding rapidly, providing media owners with new opportunities and new challenges as audiences and content expand across multiple platforms.
[The Big Game Is No Longer Just a TV Moment — It’s a Multiscreen Audience Engine](https://blog.ex.co/the-big-game-is-no-longer-just-a-tv-moment-its-a-multiscreen-audience-engine)
#### [The Big Game Is No Longer Just a TV Moment — It’s a Multiscreen Audience Engine](https://blog.ex.co/the-big-game-is-no-longer-just-a-tv-moment-its-a-multiscreen-audience-engine)
January 21, 2026
The big game is now a multiscreen audience engine. Learn how media owners and publishers monetize game day attention across CTV, mobile, and web. Every February, the American football finale captures the nation’s attention, drawing ever-larger audiences from coast to coast. Over the past five years, U.S. viewership has steadily grown, setting a record last year with 127 million viewers. And while the on-field action has everyone tuning in,...
[Your CTV Revenue Isn’t Broken — Your Pipes Are: How Smarter Infrastructure Unlocks Monetization Flow](https://blog.ex.co/your-ctv-revenue-isnt-broken-your-pipes-are-how-smarter-infrastructure-unlocks-monetization-flow)
#### [Your CTV Revenue Isn’t Broken — Your Pipes Are: How Smarter Infrastructure Unlocks Monetization Flow](https://blog.ex.co/your-ctv-revenue-isnt-broken-your-pipes-are-how-smarter-infrastructure-unlocks-monetization-flow)
January 14, 2026
Strong CTV demand but weak revenue? Leaky programmatic pipes are holding you back. See how intelligent infrastructure drives higher yield. If you’re running a CTV or FAST channel today, you may have seen some subtle disconnects: revenue trends feel steadier than they should, fill rates fluctuate, and yield doesn’t always keep pace with your audience strength. The numbers don’t always align with the viewership you’re generating.
[How PlayWorks Boosted CTV Revenue With EX.CO’s ML-Driven Yield Engine](https://blog.ex.co/how-playworks-boosted-ctv-revenue-with-ex.cos-ml-driven-yield-engine)
#### [How PlayWorks Boosted CTV Revenue With EX.CO’s ML-Driven Yield Engine](https://blog.ex.co/how-playworks-boosted-ctv-revenue-with-ex.cos-ml-driven-yield-engine)
October 09, 2025
PlayWorks boosted CTV revenue by 33% with EX.CO’s ML-driven yield engine, achieving smarter, seamless monetization at scale. If you’ve ever launched a game on your smart TV or streamed an AVOD channel, chances are you’ve seen PlayWorks in action. With more than 400 AVOD gaming apps and 24/7 linear channels across platforms like Roku, Samsung, LG, Comcast, Vizio, and SKY, PlayWorks delivers fun, interactive experiences to...
< Newer [Older >](https://blog.ex.co/tag/ctv/page/2)
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