Solving CTV and DOOH's Biggest Monetization Challenges with an Intelligent Ad Server

    Solving CTV and DOOH's Biggest Monetization Challenges with an Intelligent Ad Server

    February 11, 2025

    Discover how EX.CO is optimizing ad monetization as CTV and DOOH take center stage. With machine-learning-driven solutions, media owners can tackle data scarcity, boost auction efficiency, and maximize revenue growth. After a decade of "mobile-first" mantras, advertising's pendulum has swung to supersized proportions: the hottest digital real estate isn't in your pocket, but in the connected TV (CTV) on your living room wall and the digital out-of-home (DOOH) billboards dotting streets, train stops, airports,...

    Introducing EX.CO's Ad Server for CTV and Digital Out-Of-Home

    Introducing EX.CO's Ad Server for CTV and Digital Out-Of-Home

    January 31, 2025

    Discover how EX.CO's expanded ad server is revolutionizing programmatic advertising for CTV and digital out-of-home (DOOH). Powered by machine-learning technology, the technology boosts revenue across all screens by enhancing auction performance. EX.CO is excited to announce that we are now expanding our ad server offering to meet the unique needs of both CTV and digital out-of-home (DOOH). Powered by advanced machine-learning technology, the EX.CO Ad server is designed to help media owners upgrade their programmatic ad performance in these...

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