AI-Driven CTV Monetization: EX.CO’s Ruth Manielevitch on What Media Owners Need Now

    AI-Driven CTV Monetization: EX.CO’s Ruth Manielevitch on What Media Owners Need Now

    January 27, 2026

    Discover how EX.CO uses AI to optimize CTV monetization, boost yield, and help media owners overcome fragmentation with smarter ad strategies. Connected TV is expanding rapidly, providing media owners with new opportunities and new challenges as audiences and content expand across multiple platforms.

    The Big Game Is No Longer Just a TV Moment — It’s a Multiscreen Audience Engine

    The Big Game Is No Longer Just a TV Moment — It’s a Multiscreen Audience Engine

    January 21, 2026

    The big game is now a multiscreen audience engine. Learn how media owners and publishers monetize game day attention across CTV, mobile, and web. Every February, the American football finale captures the nation’s attention, drawing ever-larger audiences from coast to coast. Over the past five years, U.S. viewership has steadily grown, setting a record last year with 127 million viewers. And while the on-field action has everyone tuning in,...

    Your CTV Revenue Isn’t Broken — Your Pipes Are: How Smarter Infrastructure Unlocks Monetization Flow

    Your CTV Revenue Isn’t Broken — Your Pipes Are: How Smarter Infrastructure Unlocks Monetization Flow

    January 14, 2026

    Strong CTV demand but weak revenue? Leaky programmatic pipes are holding you back. See how intelligent infrastructure drives higher yield. If you’re running a CTV or FAST channel today, you may have seen some subtle disconnects: revenue trends feel steadier than they should, fill rates fluctuate, and yield doesn’t always keep pace with your audience strength. The numbers don’t always align with the viewership you’re generating.

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