Recommender Systems: The art of matching content to people

Recommender Systems: The art of matching content to people

March 08, 2023

Learn everything there is to know about content recommendations and recommender systems. Back in 1971, Herbert Simon coined the term “Attention Economy.” His simple but brilliant insight was that an explosion of information will inevitably lead to a scarcity of what it consumes: our attention. Simon believed that this concept would eventually dominate our economy. The internet has...

How RSS Feeds Can Boost Your Video Monetization

How RSS Feeds Can Boost Your Video Monetization

January 31, 2023

What is an RSS feed? Understand how RSS feeds work and how tapping into them can help you boost monetization on your site. If you’re a publisher or create content in the digital space, you probably know about RSS feeds. Today, RSS feeds are being used on virtually every platform and in every type of content, including blogs, videos, podcasts, and more. RSS feeds help online algorithms curate content and provide...

The Power of Recirculation for Publishers

The Power of Recirculation for Publishers

August 24, 2022

A good recirculation strategy can be the best investment you make. Give your readers a reason to stick around, and you could earn their trust and loyalty. Losing readers after one page? It really hurts.

Advantages of Interactive Experiences for Customer Education

Advantages of Interactive Experiences for Customer Education

June 27, 2022

This article explains why customer education needs to be at the forefront of any brand's online activity and how to easily create interactive experiences. “What goes into making this personal care product?”

Publishers Keep Calm and Start Collecting – Learn How VICE, Criteo and PubMatic Are Taking On First-Party Data Collection

Publishers Keep Calm and Start Collecting – Learn How VICE, Criteo and PubMatic Are Taking On First-Party Data Collection

September 21, 2021

Missed last week’s EX.CO-hosted webinar on all things data? Here are 5 tips for publishers from our panel, including experts from VICE, PubMatic and Criteo.

Content That Promotes Positive Change

Content That Promotes Positive Change

July 02, 2020

Digital content is powerful. Here are 5 ways you can create visual content to promote social change.

What content marketers should do to thrive after the third-party cookie

What content marketers should do to thrive after the third-party cookie

May 05, 2020

The end of the third-party cookies doesn't mean the end of data-informed marketing strategies. Here are some unique ways to find meaningful data.

Keep your website current with interactive content

Keep your website current with interactive content

April 04, 2020

Repurpose old content by turning it into interactive content. Re-up important posts by turning them into measurable, engaging content experiences.

How this CPG retailer earned 1055x their CTR benchmark with EX.CO

How this CPG retailer earned 1055x their CTR benchmark with EX.CO

March 18, 2020

A leading, global CPG company found success with data collection, segmentation and conversions using EX.CO's interactive content platform.

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