---
title: EX.CO Blog | Data
description: Data | Stay up to date on the most important topics in digital video. Explore the latest trends, get how-to tips, and learn new strategies here.
---
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# Data Search the blog
[6 Lingering Questions We Have After AdExchanger's Programmatic I/O](https://blog.ex.co/digital-publishing/6-lingering-questions-adexchanger-programmatic-io)
#### [6 Lingering Questions We Have After AdExchanger's Programmatic I/O](https://blog.ex.co/digital-publishing/6-lingering-questions-adexchanger-programmatic-io)
October 16, 2023
We recap AdExchanger's Programmatic I/O event and explore some of the pressing questions that the industry is still grappling with. With over 1,200 people in attendance, AdExchanger’s Programmatic I/O is undoubtedly one of the most anticipated events in the advertising industry, providing a platform for experts to discuss the latest trends, challenges, and opportunities in programmatic advertising. However, even after the event...
[Why Does Audience Segmentation Matter (for Publishers)?](https://blog.ex.co/publishing/why-does-audience-segmentation-matter-for-publishers)
#### [Why Does Audience Segmentation Matter (for Publishers)?](https://blog.ex.co/publishing/why-does-audience-segmentation-matter-for-publishers)
September 06, 2022
How can publishers get started with segmenting audiences? Why is audience segmentation so important, and what are the benefits from doing it? EX.CO's GM, EMEA Marc Thomas explores all the answers and more. The battle for consumer attention is fiercer than ever.
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