The Silent Killers in Your Ad Tech Stack: 4 Red Flags You Can’t Afford to Ignore

The Silent Killers in Your Ad Tech Stack: 4 Red Flags You Can’t Afford to Ignore

July 17, 2025

The right partner brings transparency. And the red flags that signal a bad one? They’re not hard to spot—if you’re paying attention. Publisher-oriented third-party vendors have one main task: to make their product work, in most cases by generating revenue for the publisher. If they can’t make that happen, they’ll tend to do the next best thing—i.e., try to make their product seem like it’s working.

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