The Great Video Advertising Bake-Off: Comparing Cookieless Targeting Solutions

The Great Video Advertising Bake-Off: Comparing Cookieless Targeting Solutions

July 23, 2024

Learn about the “Great Video Advertising Bake-Off,” where the heat is on to find the perfect recipe for targeting success in a post-cookie world. Hardly a week goes by without fresh headlines on the death of third-party cookies.

Navigating the future of video advertising without Google’s third-party cookies

Navigating the future of video advertising without Google’s third-party cookies

February 12, 2024

Learn how video publishers can thrive without third-party cookies and the new, privacy-friendly paths to addressability for advertisers. Are we finally at the beginning of the end? The drawn-out death of third-party cookies has been looming over publishers since 2020 when Google first announced its plan to phase out support for them on Chrome. Now, Google has at last taken the first bite, eliminating cookies from 1% of Chrome...

< Newer Older >