---
title: EX.CO Blog | Targeting
description: Targeting | Stay up to date on the most important topics in digital video. Explore the latest trends, get how-to tips, and learn new strategies here.
---
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# Targeting Search the blog
[The Great Video Advertising Bake-Off: Comparing Cookieless Targeting Solutions](https://blog.ex.co/the-great-video-advertising-bake-off-comparing-cookieless-targeting-solutions)
#### [The Great Video Advertising Bake-Off: Comparing Cookieless Targeting Solutions](https://blog.ex.co/the-great-video-advertising-bake-off-comparing-cookieless-targeting-solutions)
July 23, 2024
Learn about the “Great Video Advertising Bake-Off,” where the heat is on to find the perfect recipe for targeting success in a post-cookie world. Editor’s Note (April 2025): Since this post was originally published in July 2024, Google has made several major updates to its third-party cookie plans—most notably announcing this month that cookies will no longer be removed from Chrome. Despite this shift, the broader industry trend toward...
[Navigating the future of video advertising without Google’s third-party cookies](https://blog.ex.co/navigating-future-video-advertising-without-third-party-cookies)
#### [Navigating the future of video advertising without Google’s third-party cookies](https://blog.ex.co/navigating-future-video-advertising-without-third-party-cookies)
February 12, 2024
Learn how video publishers can thrive without third-party cookies and the new, privacy-friendly paths to addressability for advertisers. Are we finally at the beginning of the end? The drawn-out death of third-party cookies has been looming over since 2020 when Google first announced its plan to phase out support for them on Chrome. Now, Google has at last taken the first bite, eliminating cookies from 1% of Chrome traffic (just...
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