---
title: EX.CO Blog | Video
description: Video | Stay up to date on the most important topics in digital video. Explore the latest trends, get how-to tips, and learn new strategies here.
---
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# Video Search the blog
[The Content-to-Cash Funnel: How to Turn Every Article Into a Video Revenue Engine](https://blog.ex.co/the-content-to-cash-funnel-how-to-turn-every-article-into-a-video-revenue-engine)
#### [The Content-to-Cash Funnel: How to Turn Every Article Into a Video Revenue Engine](https://blog.ex.co/the-content-to-cash-funnel-how-to-turn-every-article-into-a-video-revenue-engine)
September 22, 2025
What if every single article on your site could become a revenue engine—without adding manual work or slowing down your team? Learn more in this blog post. In digital publishing, your articles are your product. But not all content performs equally when it comes to monetization. Some articles are fully optimized with engaging video, strong RPMs, and long session durations. Others—despite high traffic or evergreen relevance—are left untouched by video...
[Unlocking Subscriber Growth: How Video Can Drive Conversions and Loyalty for Media Companies](https://blog.ex.co/unlocking-subscriber-growth)
#### [Unlocking Subscriber Growth: How Video Can Drive Conversions and Loyalty for Media Companies](https://blog.ex.co/unlocking-subscriber-growth)
November 19, 2024
Unlocking Subscriber Growth: How Video Content Can Drive Conversions and Loyalty for Media Companies As publishers face increasing competition for audience attention, video content has emerged as a game-changing tool for driving subscriber growth–and subscriptions are becoming a more significant priority in 2025. In fact, according to a new Digiday+ Research survey, 83% of professionals working at...
[Why Digital Publishers Benefit From Prioritizing On-Site Video Content](https://blog.ex.co/why-digital-publishers-benefit-from-prioritizing-on-site-video-content)
#### [Why Digital Publishers Benefit From Prioritizing On-Site Video Content](https://blog.ex.co/why-digital-publishers-benefit-from-prioritizing-on-site-video-content)
October 31, 2024
Discover the benefits for publishers of prioritizing on-site video over social media distribution. Over the past 15 years, the goal for publishers has largely been to go viral on social media. The website experience was often deprioritized: instead of a loyal audience typing in your URL multiple times a day, potentially millions of readers would encounter individual stories through social media...
[Programmatic Advertising Made Simple: A 5-Minute Overview](https://blog.ex.co/programmatic-advertising-made-simple)
#### [Programmatic Advertising Made Simple: A 5-Minute Overview](https://blog.ex.co/programmatic-advertising-made-simple)
April 02, 2024
Learn the basic components of programmatic advertising in this quick overview. On the internet, programmatic ads are everywhere. Odds are, you've already seen a few hundred today, given that—of the 1,622 ads that internet users encounter daily—98% are digital, and 90% of those are programmatic. And more specifically, programmatic video ad spend is expected to reach $96.98...
[Navigating the future of video advertising without Google’s third-party cookies](https://blog.ex.co/navigating-future-video-advertising-without-third-party-cookies)
#### [Navigating the future of video advertising without Google’s third-party cookies](https://blog.ex.co/navigating-future-video-advertising-without-third-party-cookies)
February 12, 2024
Learn how video publishers can thrive without third-party cookies and the new, privacy-friendly paths to addressability for advertisers. Are we finally at the beginning of the end? The drawn-out death of third-party cookies has been looming over since 2020 when Google first announced its plan to phase out support for them on Chrome. Now, Google has at last taken the first bite, eliminating cookies from 1% of Chrome traffic (just...
[The Big Game: 9 Most Popular Ads and How They've Evolved](https://blog.ex.co/advertising/the-big-game-7-most-popular-ads)
#### [The Big Game: 9 Most Popular Ads and How They've Evolved](https://blog.ex.co/advertising/the-big-game-7-most-popular-ads)
February 05, 2024
There are so many iconic ads that play during the Big Game's commercial break, but here are 9 of our popular picks and how they've changed over the years. Editor’s Note: This blog post was originally published in February 2023 but has been updated. Every February in the US, the widely anticipated American Football game of the year finishes the football season with a bang. And more importantly, it's one of the few events where people actually look...
[EX.CO Empowers Local Media With Video, Thanks to Partnership with the Local Media Consortium (LMC)](https://blog.ex.co/local-media-consortium)
#### [EX.CO Empowers Local Media With Video, Thanks to Partnership with the Local Media Consortium (LMC)](https://blog.ex.co/local-media-consortium)
January 31, 2024
Learn more about EX.CO's mission to support local journalism and its game-changing alliance with the Local Media Consortium (LMC). Despite reports raising questions about the future of local news, local digital news is rapidly evolving. In fact, nearly 300 new digital local news organizations have started since 2016. And as the leading publisher video technology platform, supporting local journalism is an extremely important...
[Beyond Clicks: Reducing Carbon Emissions for a More Sustainable Advertising Ecosystem](https://blog.ex.co/reducing-carbon-emissions-sustainability)
#### [Beyond Clicks: Reducing Carbon Emissions for a More Sustainable Advertising Ecosystem](https://blog.ex.co/reducing-carbon-emissions-sustainability)
January 24, 2024
Learn about the impact of digital ads on the environment, the challenges in offsetting carbon footprints, and actionable steps to reduce carbon emissions. In recent years, the digital advertising industry has taken significant strides towards sustainability, acknowledging the pressing need to address its environmental impact. At first glance, the issue may sound confusing and you may wonder, what on Earth does saving the planet have to do with...
[Let’s Go Vertical: Introducing EX.CO’s New Vertical Video Player for the Web](https://blog.ex.co/lets-go-vertical)
#### [Let’s Go Vertical: Introducing EX.CO’s New Vertical Video Player for the Web](https://blog.ex.co/lets-go-vertical)
January 09, 2024
EX.CO’s new vertical video player for the web is positioned to redefine the way audiences consume and engage with video content on publishers’ owned and operated sites. It’s not often that we get to share product news that we know will transform the way video is consumed online. That’s why we’re so excited about this blog post. In a world dominated by social media, we understand the importance of staying ahead in the engagement game. As such, we’re thrilled to...
< Newer [Older >](https://blog.ex.co/tag/video/page/2)
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