BlogPress Release
BlogPress Release
February 11, 2025
Discover how EX.CO is optimizing ad monetization as CTV and DOOH take center stage. With machine-learning-driven solutions, media owners can tackle data scarcity, boost auction efficiency, and maximize revenue growth. After a decade of "mobile-first" mantras, advertising's pendulum has swung to supersized proportions: the hottest digital real estate isn't in your pocket, but in the connected TV (CTV) on your living room wall and the digital out-of-home (DOOH) billboards dotting streets, train stops, airports,...
February 04, 2025
Video monetization is evolving, and choosing the right OVP is key to long-term success. Discover the essential strategies publishers use to evaluate platforms effectively and drive sustainable growth. For online publishers, video monetization has entered a new era of complexity and opportunity. As traditional TV advertising budgets rapidly migrate to digital channels, the pressure to quickly implement or switch online video platforms (OVPs) has never been higher. For many publishers, a single...
January 31, 2025
Discover how EX.CO's expanded ad server is revolutionizing programmatic advertising for CTV and digital out-of-home (DOOH). Powered by machine-learning technology, the technology boosts revenue across all screens by enhancing auction performance. EX.CO is excited to announce that we are now expanding our ad server offering to meet the unique needs of both CTV and digital out-of-home (DOOH). Powered by advanced machine-learning technology, the EX.CO Ad server is designed to help media owners upgrade their programmatic ad performance in these...
January 30, 2025
See how EX.CO helped Spain’s largest media group transform engagement, scale seamlessly, and drive more revenue—without disrupting the user experience. Alayans Media Group is one of the most significant digital media consortiums in Spain, home to many of the country's most influential and widely-read publishers. Their 28 million avid users—totaling 90% of Spain's digital audience—turn to them for news and commentary on every subject under the sun:...
January 22, 2025
The right video partner can transform your strategy. Discover the 5 must-ask questions that help publishers unlock higher engagement, seamless scalability, and boosted revenue. For most of the internet's history, digital publishers viewed video as a nice add-on—great to have, but not a requirement. The hope, back then, was that a selection of on-site video content might compel users to come back more often and to spend more time with what they perceived as the main...
December 12, 2024
EX.CO partners with Scope3 to offer Green Media Products, helping advertisers reduce carbon emissions and improve ROI with low-carbon, sustainable inventory and efficient ad technology. The programmatic advertising industry is making significant strides toward sustainability, with more companies finding ways to reduce carbon emissions across both demand and supply. All those bid requests, auctions, data, and server operations require a lot of computing power—and that comes with a...
December 04, 2024
EX․CO teamed up with Brian Morrisey's The Rebooting for a deep-dive investigative research report into the state of publisher video. Read the insights here. Remember the mid-2010s? Skinny jeans were still firmly in fashion; Tumblr was the coolest place to be; and publishers were, en masse, pivoting to video. Facebook, in those days, had just recently emerged as a media juggernaut—a kingmaker in the media space, with the ability to direct millions of...
November 19, 2024
Unlocking Subscriber Growth: How Video Content Can Drive Conversions and Loyalty for Media Companies As publishers face increasing competition for audience attention, video content has emerged as a game-changing tool for driving subscriber growth–and subscriptions are becoming a more significant priority in 2025. In fact, according to a new Digiday+ Research survey, 83% of professionals working at...
November 13, 2024
Learn how publishers, from news sites to travel and lifestyle brands, can make the most of the divided, post-election climate with balanced video content. The post-election period brings heightened political engagement, reminiscent of the so-called “Trump Bump,” when politically charged content saw a surge in interest and traffic. However, with this engagement comes a highly polarized climate that publishers need to navigate carefully. While the...