BlogPress Release
BlogPress Release
October 17, 2024
Understand why context and personalization matter in digital publishing and the benefits of contextual video recommendations for publishers. In just five minutes of tapping and scrolling, the average smartphone user will come face-to-face with dozens of entities vying for their attention: brands, content creators, influencers, personal friends, and, of course, publishers. Everyone, in 2024, is fighting for a slice of the attentional...
October 09, 2024
Learn how malvertising harms your ads and discover how EX.CO helps protect your demand from this growing cyber threat. What is malvertising? Malvertising, or malicious advertising, is a new type of cyberattack that injects harmful code into digital ads. This problem is becoming more and more common, with Confiant reporting that about 1 in 100 ads contains harmful code. As a result, it poses an increasing challenge...
September 30, 2024
EX.CO's recent Women in Media Breakfast attendees tell us what career advice they would give to their younger selves. It’s hard to believe that in 2024, events exclusively for women (outside of baby or wedding showers) are still so rare. That’s why I’m incredibly proud to have organized EX.CO’s Women in Media Breakfast event again, alongside our partners at Index Exchange. The media, advertising, and technology...
September 24, 2024
Discover EX.CO's suite of accessible features that ensures an inclusive experience for all users. Let’s be clear: making your videos accessible for people with disabilities isn’t just an option—it’s a fundamental requirement in today’s digital age. Video content is a key part of our digital lives, from live streaming on platforms like TikTok and Snapchat to engaging with news on various...
September 09, 2024
Grupo El Progreso knew their audiences loved consuming video but they struggled with how to monetize the content. Learn how they drove revenue and dwell time via video with EX․CO. Grupo El Progreso is an institution in the world of Galician journalism. Its portfolio contains such venerable publications as El Progreso, Diario de Pontevedra, and De luns a venres—all of them known for their in-depth journalism and their deep insights across a wide variety of verticals, ranging...
August 28, 2024
Learn what supply path optimization (SPO) is and how it can benefit advertisers. Prior to the digital age, advertising was a straightforward affair. In print, for example, the publisher had ad space in the form of pages and they sold that ad space to advertisers. Publishers conveyed their editorial quality and readership value directly to agencies and brands. This simple set-up...
August 20, 2024
Discover how our video recommendation engine transforms content delivery with real-time, relevant video matches, boosting engagement and experiences. In today's world, publishers aim to share the best content with the widest audience possible. It's no secret that it’s all about sending the right message to the right audience at the right time. In fact, there's a delicate balance here—trying to align reach, relevance, and measurement to make...
August 08, 2024
Learn about the standout components of EX․CO's offering which has helped countless brands maximize the value of their advertising dollars. At EX.CO, we believe that buying online video should be simple. There are three critical components of digital advertising - scale, quality, and cost - and the most difficult part is identifying partners that achieve all three with finite time and team resources.
July 23, 2024
Learn about the “Great Video Advertising Bake-Off,” where the heat is on to find the perfect recipe for targeting success in a post-cookie world. Hardly a week goes by without fresh headlines on the death of third-party cookies.