Google's Core Web Vitals Explained

Google's Core Web Vitals Explained

March 15, 2023

What do you think of Google's Core Web Vitals? Let's talk about everything you need to know as a publisher. Google's updated page performance standards called Core Web Vitals launched in the summer of 2021. Here's what publishers and businesses need to know about taking action to protect your page and search rankings. Google's standards are designed to measure how readers experience a webpage....

Recommender Systems: The art of matching content to people

Recommender Systems: The art of matching content to people

March 08, 2023

Learn everything there is to know about content recommendations and recommender systems. Back in 1971, Herbert Simon coined the term “Attention Economy.” His simple but brilliant insight was that an explosion of information will inevitably lead to a scarcity of what it consumes: our attention. Simon believed that this concept would eventually dominate our economy. The internet has...

How RSS Feeds Can Boost Your Video Monetization

How RSS Feeds Can Boost Your Video Monetization

January 31, 2023

What is an RSS feed? Understand how RSS feeds work and how tapping into them can help you boost monetization on your site. If you’re a publisher or create content in the digital space, you probably know about RSS feeds. Today, RSS feeds are being used on virtually every platform and in every type of content, including blogs, videos, podcasts, and more. RSS feeds help online algorithms curate content and provide...

These E-Commerce Web Templates Actually Convert

These E-Commerce Web Templates Actually Convert

August 01, 2022

Not selling enough inventory? Find out how to drive sales on your e-commerce site by listening to what your customers actually want. Not selling enough inventory? You’re not alone.

3 Reasons Why You Should Add Personalized Content to Your Website

3 Reasons Why You Should Add Personalized Content to Your Website

June 22, 2022

Learn why adding personalized content to your website can dramatically increase the amount of time users spend on your site and ultimately drive sales. As a consumer, what catches your attention and keeps you scrolling on a website for longer? Is it personalized content and product recommendations that hit exactly what you’re looking for? Or maybe a personalized experience on-site that mimics the in-person sales interaction you’d have at a...

3 Ways To Turn Passive Users into Active Participants

3 Ways To Turn Passive Users into Active Participants

May 25, 2022

Meeting the Future: How publishers can continue to build healthy audience habits that turn passive users into active participants. With media and technology trends endlessly evolving, publishers are met with many considerations when it comes to maintaining revenue growth and audience relationships. Following the release of the Association of Online Publishers (AOP)’s report, “Meeting the Future,” EX.CO met with leading...

How to Make Your Blog Post Content More Engaging

How to Make Your Blog Post Content More Engaging

May 12, 2022

Learn how to take your content marketing efforts to the next level with unique, interactive content for your blog. So, you’ve written a blog post. Will anyone read it? I know. That’s the million dollar question! You umm and ahh for hours over the content, the style, and the keywords. You put in the research, you unleash your best ideas, and then…. The wait. The uncertainty. Will this be the post that goes...

5 Ways To Prep Your Online Store For Success This Mother’s Day, Father’s Day, and Graduation Season

5 Ways To Prep Your Online Store For Success This Mother’s Day, Father’s Day, and Graduation Season

April 26, 2022

Learn top ways to prepare your e-commerce store for success during the upcoming gift-giving holidays: Mother's Day, Father's Day & graduation season. Although pandemic restrictions have eased in many parts of the world, most consumers are still making online purchases, as COVID-19 reshaped buying behavior permanently. In fact, eMarketer predicts that worldwide e-commerce sales will surpass $7 trillion by 2025, and according to a March 2022...

How To Attract (and Convert) More E-Commerce Leads

How To Attract (and Convert) More E-Commerce Leads

April 19, 2022

Here are a few ways to appeal to your target audience and connect with each of your website visitors at every stage of the customer journey. Heading towards a post-pandemic future that will likely be shaped by things like NFTs and the metaverse, e-commerce is more prevalent and crucial to businesses than ever before. Regardless of whether or not you’re a brand, an Etsy shop owner, a Shopify business, or anyone in between, generating...

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