March 08, 2023
Learn everything there is to know about content recommendations and recommender systems. Back in 1971, Herbert Simon coined the term “Attention Economy.” His simple but brilliant insight was that an explosion of information will inevitably lead to a scarcity of what it consumes: our attention. Simon believed that this concept would eventually dominate our economy. The internet has...
January 31, 2023
What is an RSS feed? Understand how RSS feeds work and how tapping into them can help you boost monetization on your site. If you’re a publisher or create content in the digital space, you probably know about RSS feeds. Today, RSS feeds are being used on virtually every platform and in every type of content, including blogs, videos, podcasts, and more. RSS feeds help online algorithms curate content and provide...
August 24, 2022
A good recirculation strategy can be the best investment you make. Give your readers a reason to stick around, and you could earn their trust and loyalty. Losing readers after one page? It really hurts.
June 27, 2022
This article explains why customer education needs to be at the forefront of any brand's online activity and how to easily create interactive experiences. “What goes into making this personal care product?”
September 21, 2021
Missed last week’s EX.CO-hosted webinar on all things data? Here are 5 tips for publishers from our panel, including experts from VICE, PubMatic and Criteo.
July 02, 2020
Digital content is powerful. Here are 5 ways you can create visual content to promote social change.
May 05, 2020
The end of the third-party cookies doesn't mean the end of data-informed marketing strategies. Here are some unique ways to find meaningful data.
April 04, 2020
Repurpose old content by turning it into interactive content. Re-up important posts by turning them into measurable, engaging content experiences.
March 18, 2020
A leading, global CPG company found success with data collection, segmentation and conversions using EX.CO's interactive content platform.
