BlogPress Release
BlogPress Release
March 12, 2026
EX․CO co-founder & CRO/CMO Shachar Orren recently sat down with Beet.TV to discuss the future of video monetization. For media owners, it’s never business as usual. The nonstop changes in the industry often bring disruption rather than stability. “I feel like every year there's something new. This industry constantly evolves and there's always a new threat,” noted EX.CO co-founder and CRO/ CMO Shachar Orren in a...
March 10, 2026
EX.CO wins Ad Tech Innovation of the Year at the Convergent TV Awards for its machine learning technology transforming CTV monetization and programmatic auction decisioning. EX.CO is proud to announce that we’ve been named Ad Tech Innovation of the Year — Infrastructure & Ecosystem at the Convergent TV Awards, recognizing our work applying machine learning to the next generation of CTV monetization.
February 24, 2026
Own your demand, stabilize revenue, and boost RPMs. Learn how publishers can maximize yield and stay resilient in today’s shifting ad market. Let’s face it — being a publisher today isn’t for the faint of heart. Social referrals are dropping, AI summaries are hurting traffic, and constant shifts in the programmatic landscape are disrupting both supply and demand. It’s easy to feel like you’re running uphill just to stay in place.
January 27, 2026
Discover how EX.CO uses AI to optimize CTV monetization, boost yield, and help media owners overcome fragmentation with smarter ad strategies. Connected TV is expanding rapidly, providing media owners with new opportunities and new challenges as audiences and content expand across multiple platforms.
January 21, 2026
The big game is now a multiscreen audience engine. Learn how media owners and publishers monetize game day attention across CTV, mobile, and web. Every February, the American football finale captures the nation’s attention, drawing ever-larger audiences from coast to coast. Over the past five years, U.S. viewership has steadily grown, setting a record last year with 127 million viewers. And while the on-field action has everyone tuning in,...
January 14, 2026
Strong CTV demand but weak revenue? Leaky programmatic pipes are holding you back. See how intelligent infrastructure drives higher yield. If you’re running a CTV or FAST channel today, you may have seen some subtle disconnects: revenue trends feel steadier than they should, fill rates fluctuate, and yield doesn’t always keep pace with your audience strength. The numbers don’t always align with the viewership you’re generating.
October 09, 2025
PlayWorks boosted CTV revenue by 33% with EX.CO’s ML-driven yield engine, achieving smarter, seamless monetization at scale. If you’ve ever launched a game on your smart TV or streamed an AVOD channel, chances are you’ve seen PlayWorks in action. With more than 400 AVOD gaming apps and 24/7 linear channels across platforms like Roku, Samsung, LG, Comcast, Vizio, and SKY, PlayWorks delivers fun, interactive experiences to...
September 04, 2025
Learn how advertising agency leaders can maximize their media investments across online video, CTV, and DOOH while demonstrating value beyond efficiency. When every agency can access the same video inventory through the same intermediaries, how do you create meaningful differentiation for your clients? This question is driving a fundamental shift in how media investment leaders approach video supply paths. As fragmentation increases across online...
February 27, 2025
While CTV's potential is clear, several fundamental technical and operational challenges are preventing media owners from fully capitalizing on this opportunity. Learn more. In the early 2000s, the term "cord-cutting" entered the lexicon, referring to the at-the-time novel phenomenon of people ditching their cable TV subscriptions for direct-to-consumer (DTC) streaming services. The wave that started back then has never crested: dependably and in increasing numbers,...