June 14, 2022
This article takes a deep dive into what Average Order Value (AOV) means for e-commerce businesses and why it's so important. Imagine you’re at your favorite store. Let’s say it’s a pet store. Your beloved dog is out of dog food. So, on your lunch break, you’ve run over to pick up that specialty brand the store carries. You walk in and make a beeline for the dog food aisle. On your way, an elaborately fun display of...
