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Using Video to Drive Engagement and Ad Revenue in a Divided Post-Election Climate

November 13, 2024

Learn how publishers, from news sites to travel and lifestyle brands, can make the most of the divided, post-election climate with balanced video content. The post-election period brings heightened political engagement, reminiscent of the so-called “Trump Bump,” when politically charged content saw a surge in interest and traffic. However, with this engagement comes a highly polarized climate that publishers need to navigate carefully. While the...