Busting the Biggest Ad Viewability Myths for Publishers

Busting the Biggest Ad Viewability Myths for Publishers

August 29, 2022

Ad viewability can lead to billions of wasted dollars if not high enough or measured. Let's look at the top myths about viewability and break them down. Truth be told, the concept of ad viewability (and how to increase it) has been a hot topic across the advertising industry for quite some time. The metric, which refers to how visible ads on a website or mobile app are to users, can lead to billions of ad dollars wasted if not high enough or...

How Every Publisher Can Engage Audiences Around the Big Game (and Other Sporting Events)

How Every Publisher Can Engage Audiences Around the Big Game (and Other Sporting Events)

February 09, 2022

See how you can engage readers and become a part of their Superbowl Sunday with EX.CO's tips for publishers looking to win their audience's attention. Soon enough, the American football season will culminate in the much anticipated showdown between the .

How Publishers Can Prioritize Monetization Without Compromising on UX

How Publishers Can Prioritize Monetization Without Compromising on UX

July 29, 2020

Learn the key things every publisher needs to know about video advertising that could help you maximize revenue and improve UX.

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