October 31, 2023
Learn to consolidate your video strategy into a single platform that can supercharge your site’s performance for both user engagement and revenue. Video has become an indispensable tool for digital publishers seeking to captivate their audience and maximize revenue streams. With the exponential growth of online video consumption, it's crucial for publishers to stay ahead of the curve and deliver an exceptional video experience. However, many...
October 04, 2023
Our comprehensive online video platform (OVP) guide is designed to demystify the selection process and empower you with the knowledge and insights you need to make an informed decision. At EX.CO, we know that understanding all of the ins and outs of online video can sometimes be confusing. As video content becomes increasingly important to keep audiences engaged, finding the right online video platform (OVP) for your business is critical to your success. That’s why we’re excited...
September 14, 2023
An online video platform, or OVP, is a hub that hosts your video content on the internet. Learn more about what an OVP does. An online video platform, or OVP, is exactly how it sounds—a hub that hosts your video content on the internet. But the purpose and capabilities of OVPs vary, and certain platforms may be a better fit for your web content than others. For many people browsing the internet, video content is...
March 27, 2023
Increase your monetization opportunities. Learn about EX.CO's new feature that allows publishers to upload YouTube video content directly into the EX.CO platform. Updated: March 28, 2023 It’s a well-known fact that publishers, both small and large, are actively creating video content for YouTube. And why not? According to Statista, YouTube has over 2.6B monthly users worldwide.
January 31, 2023
What is an RSS feed? Understand how RSS feeds work and how tapping into them can help you boost monetization on your site. If you’re a publisher or create content in the digital space, you probably know about RSS feeds. Today, RSS feeds are being used on virtually every platform and in every type of content, including blogs, videos, podcasts, and more. RSS feeds help online algorithms curate content and provide...
January 10, 2023
How does video complement display? Real success in digital advertising lies in ensuring that adverts don’t intrude on a user’s browsing experience... The internet is a noisy place, and there’s no denying it. Last year alone, $521 billion was spent on digital advertising worldwide, which equates to a whole lot of messages vying for attention in a very crowded marketplace. Most users understand that ads are a necessity for publishers or website...
November 30, 2022
Learn how EX.CO recently helped a large sports publisher generate more than $1M in revenue, more engagement, and 2x more video views. According to conservative estimates, more than half of adult Americans consider themselves sports fans, with 52% of fans following the NFL, 42% following the NBA, and 31% following the MLB.
November 22, 2022
Learn about supply path optimization (SPO) and why it matters in the ad tech industry. Every few years, a new bit of jargon becomes inescapable in ad tech. Most of the time, the buzz-phrase quietly fades away. Sometimes, though, the term not only sticks around—it actually changes the fundamentals of the entire industry.
October 26, 2022
Learn how EX.CO recently helped a network of travel sites drive revenue, pageviews, and time on site through RSS feeds and premium demand. As we all know, the pandemic hit the travel industry hard. Publishers that relied on the travel industry lost revenue also because consumers simply lost interest in websites that showcased travel content.
