July 23, 2024
Learn about the “Great Video Advertising Bake-Off,” where the heat is on to find the perfect recipe for targeting success in a post-cookie world. Hardly a week goes by without fresh headlines on the death of third-party cookies.
July 08, 2024
Learn about EX․CO's platform updates, including enhanced playlist, player, reporting, and media management features. Summer has finally arrived, and besides the wonderful weather and sun to warm us up, we're also excited to announce a bunch of new exciting product updates and enhancements to EX.CO’s online video platform (OVP). Our team has been working hard to deliver a set of improvements to our playlist,...
June 26, 2024
Learn how EX.CO helped turn digital cooperative 1XL into a video powerhouse with out-of-the-box video monetization and management solutions. 1XL is one of the most significant English-language digital media cooperatives in the world, providing advertisers access to 43 local and regional news publishers across the UK and Ireland. With a de-duplicated user reach of 34.7 million, it provides scalable access to over half of the UK digital...
May 08, 2024
Ad tech jargon: digital advertising acronyms explained; glossary of ad tech terms: CPM, CTR, CTV, DMP, DSP, PII, PMP, ROAS, ROI, RPM, RTB, SSP. It’s no secret that the world of ad tech uses an entirely different language, with terms like DSP, SSP, DMP, and many more mind-boggling acronyms. Technically speaking, these terms are actually initialisms – terms identified strictly by their first letter like DNA or DIY –while acronyms are...
April 02, 2024
Learn the basic components of programmatic advertising in this quick overview. On the internet, programmatic ads are everywhere. Odds are, you've already seen a few hundred today, given that—of the 1,622 ads that internet users encounter daily—98% are digital, and 90% of those are programmatic. And more specifically, programmatic video ad spend is expected to reach $96.98...
February 12, 2024
Learn how video publishers can thrive without third-party cookies and the new, privacy-friendly paths to addressability for advertisers. Are we finally at the beginning of the end? The drawn-out death of third-party cookies has been looming over publishers since 2020 when Google first announced its plan to phase out support for them on Chrome. Now, Google has at last taken the first bite, eliminating cookies from 1% of Chrome...
January 31, 2024
Learn more about EX.CO's mission to support local journalism and its game-changing alliance with the Local Media Consortium (LMC). Despite reports raising questions about the future of local news, local digital news is rapidly evolving. In fact, nearly 300 new digital local news organizations have started since 2016. And as the leading publisher video technology platform, supporting local journalism is an extremely important...
January 24, 2024
Learn about the impact of digital ads on the environment, the challenges in offsetting carbon footprints, and actionable steps to reduce carbon emissions. In recent years, the digital advertising industry has taken significant strides towards sustainability, acknowledging the pressing need to address its environmental impact. At first glance, the issue may sound confusing and you may wonder, what on Earth does saving the planet have to do with...
January 09, 2024
EX.CO’s new vertical video player for the web is positioned to redefine the way audiences consume and engage with video content on publishers’ owned and operated sites. It’s not often that we get to share product news that we know will transform the way video is consumed online. That’s why we’re so excited about this blog post. In a world dominated by social media, we understand the importance of staying ahead in the engagement game. As such, we’re thrilled to...
