BlogPress Release
BlogPress Release
August 28, 2024
Learn what supply path optimization (SPO) is and how it can benefit advertisers. Prior to the digital age, advertising was a straightforward affair. In print, for example, the publisher had ad space in the form of pages and they sold that ad space to advertisers. Publishers conveyed their editorial quality and readership value directly to agencies and brands. This simple set-up...
August 20, 2024
Discover how our video recommendation engine transforms content delivery with real-time, relevant video matches, boosting engagement and experiences. In today's world, publishers aim to share the best content with the widest audience possible. It's no secret that it’s all about sending the right message to the right audience at the right time. In fact, there's a delicate balance here—trying to align reach, relevance, and measurement to make...
August 08, 2024
Learn about the standout components of EX․CO's offering which has helped countless brands maximize the value of their advertising dollars. At EX.CO, we believe that buying online video should be simple. There are three critical components of digital advertising - scale, quality, and cost - and the most difficult part is identifying partners that achieve all three with finite time and team resources.
July 23, 2024
Learn about the “Great Video Advertising Bake-Off,” where the heat is on to find the perfect recipe for targeting success in a post-cookie world. Hardly a week goes by without fresh headlines on the death of third-party cookies.
July 08, 2024
Learn about EX․CO's platform updates, including enhanced playlist, player, reporting, and media management features. Summer has finally arrived, and besides the wonderful weather and sun to warm us up, we're also excited to announce a bunch of new exciting product updates and enhancements to EX.CO’s online video platform (OVP). Our team has been working hard to deliver a set of improvements to our playlist,...
June 26, 2024
Learn how EX.CO helped turn digital cooperative 1XL into a video powerhouse with out-of-the-box video monetization and management solutions. 1XL is one of the most significant English-language digital media cooperatives in the world, providing advertisers access to 43 local and regional news publishers across the UK and Ireland. With a de-duplicated user reach of 34.7 million, it provides scalable access to over half of the UK digital...
May 08, 2024
Ad tech jargon: digital advertising acronyms explained; glossary of ad tech terms: CPM, CTR, CTV, DMP, DSP, PII, PMP, ROAS, ROI, RPM, RTB, SSP. It’s no secret that the world of ad tech uses an entirely different language, with terms like DSP, SSP, DMP, and many more mind-boggling acronyms. Technically speaking, these terms are actually initialisms – terms identified strictly by their first letter like DNA or DIY –while acronyms are...
April 02, 2024
Learn the basic components of programmatic advertising in this quick overview. On the internet, programmatic ads are everywhere. Odds are, you've already seen a few hundred today, given that—of the 1,622 ads that internet users encounter daily—98% are digital, and 90% of those are programmatic. And more specifically, programmatic video ad spend is expected to reach $96.98...
February 12, 2024
Learn how video publishers can thrive without third-party cookies and the new, privacy-friendly paths to addressability for advertisers. Are we finally at the beginning of the end? The drawn-out death of third-party cookies has been looming over publishers since 2020 when Google first announced its plan to phase out support for them on Chrome. Now, Google has at last taken the first bite, eliminating cookies from 1% of Chrome...