BlogPress Release
BlogPress Release
October 17, 2024
Understand why context and personalization matter in digital publishing and the benefits of contextual video recommendations for publishers. In just five minutes of tapping and scrolling, the average smartphone user will come face-to-face with dozens of entities vying for their attention: brands, content creators, influencers, personal friends, and, of course, publishers. Everyone, in 2024, is fighting for a slice of the attentional...
October 09, 2024
Learn how malvertising harms your ads and discover how EX.CO helps protect your demand from this growing cyber threat. What is malvertising? Malvertising, or malicious advertising, is a new type of cyberattack that injects harmful code into digital ads. This problem is becoming more and more common, with Confiant reporting that about 1 in 100 ads contains harmful code. As a result, it poses an increasing challenge...
September 24, 2024
Discover EX.CO's suite of accessible features that ensures an inclusive experience for all users. Let’s be clear: making your videos accessible for people with disabilities isn’t just an option—it’s a fundamental requirement in today’s digital age. Video content is a key part of our digital lives, from live streaming on platforms like TikTok and Snapchat to engaging with news on various...
August 20, 2024
Discover how our video recommendation engine transforms content delivery with real-time, relevant video matches, boosting engagement and experiences. In today's world, publishers aim to share the best content with the widest audience possible. It's no secret that it’s all about sending the right message to the right audience at the right time. In fact, there's a delicate balance here—trying to align reach, relevance, and measurement to make...
July 23, 2024
Learn about the “Great Video Advertising Bake-Off,” where the heat is on to find the perfect recipe for targeting success in a post-cookie world. Hardly a week goes by without fresh headlines on the death of third-party cookies.
July 08, 2024
Learn about EX․CO's platform updates, including enhanced playlist, player, reporting, and media management features. Summer has finally arrived, and besides the wonderful weather and sun to warm us up, we're also excited to announce a bunch of new exciting product updates and enhancements to EX.CO’s online video platform (OVP). Our team has been working hard to deliver a set of improvements to our playlist,...
June 26, 2024
Learn how EX.CO helped turn digital cooperative 1XL into a video powerhouse with out-of-the-box video monetization and management solutions. 1XL is one of the most significant English-language digital media cooperatives in the world, providing advertisers access to 43 local and regional news publishers across the UK and Ireland. With a de-duplicated user reach of 34.7 million, it provides scalable access to over half of the UK digital...
June 06, 2024
Learn how publisher powerhouse The Arena Group boosted revenue and audience engagement with EX.CO's online video platform. The Arena Group is an online content powerhouse, home to some of the most recognizable names in digital publishing, including Men's Journal, TheStreet, Parade, and many more. Their team of award-winning journalists, storytellers, and content creators have never struggled to attract readers to their...
May 08, 2024
Ad tech jargon: digital advertising acronyms explained; glossary of ad tech terms: CPM, CTR, CTV, DMP, DSP, PII, PMP, ROAS, ROI, RPM, RTB, SSP. It’s no secret that the world of ad tech uses an entirely different language, with terms like DSP, SSP, DMP, and many more mind-boggling acronyms. Technically speaking, these terms are actually initialisms – terms identified strictly by their first letter like DNA or DIY –while acronyms are...