How a Leading Financial News Publisher Generated 87% More Revenue with EX.CO

How a Leading Financial News Publisher Generated 87% More Revenue with EX.CO

September 13, 2022

Learn how EX.CO recently helped a leading financial news publisher drive revenue, educate consumers about financial literacy, and improve UX. Financial literacy is getting all the limelight right now, and rightfully so. There are several financial information websites and financial news publishers on the internet vying for consumer attention by providing valuable content. EX.CO had the pleasure of helping one such leading financial news...

Why Does Audience Segmentation Matter (for Publishers)?

Why Does Audience Segmentation Matter (for Publishers)?

September 06, 2022

How can publishers get started with segmenting audiences? Why is audience segmentation so important, and what are the benefits from doing it? EX.CO's GM, EMEA Marc Thomas explores all the answers and more. The battle for consumer attention is fiercer than ever.

Busting the Biggest Ad Viewability Myths for Publishers

Busting the Biggest Ad Viewability Myths for Publishers

August 29, 2022

Ad viewability can lead to billions of wasted dollars if not high enough or measured. Let's look at the top myths about viewability and break them down. Truth be told, the concept of ad viewability (and how to increase it) has been a hot topic across the advertising industry for quite some time. The metric, which refers to how visible ads on a website or mobile app are to users, can lead to billions of ad dollars wasted if not high enough or...

The Power of Recirculation for Publishers

The Power of Recirculation for Publishers

August 24, 2022

A good recirculation strategy can be the best investment you make. Give your readers a reason to stick around, and you could earn their trust and loyalty. Losing readers after one page? It really hurts.

What is Contextual Advertising and Why Does It Matter?

What is Contextual Advertising and Why Does It Matter?

August 11, 2022

Learn about contextual advertising, how it differs from behavioral advertising, why contextual is beneficial, and more in this blog post. If you own a website or work in media, chances are you’ve heard the term “contextual advertising” but you may not understand exactly what it is, how it works, or why it should matter to your business.

What Publishers Need To Know About Video Monetization

What Publishers Need To Know About Video Monetization

July 26, 2022

For video, publishers must learn how to grow subscriptions, be less intrusive and focus on viewability. Read about these priorities for digital publishers. It’s no secret that online video advertising provides a massive revenue opportunity for publishers. Last year alone, digital video advertising spend reached over $55 billion dollars, increasing from $41.44 billion in 2020. As this number continues to rise, building out your website’s video...

Make or Break Your Video Strategy: How To Increase Viewability on Your Site

Make or Break Your Video Strategy: How To Increase Viewability on Your Site

June 07, 2022

Learn how to create a successful video strategy that brings in the revenue you want to see, while maintaining a positive experience for your reader.

EX.CO Acquires Machine-Learning Company Bibblio

EX.CO Acquires Machine-Learning Company Bibblio

April 12, 2022

EX.CO has completed the acquisition of Bibblio, a machine-learning technology company with AI-driven recommendation capabilities. We are thrilled to share that EX.CO has completed the acquisition of Bibblio, a machine-learning technology company with AI-driven recommendation capabilities.

How To Ensure More of Your Video Ads Get Seen

How To Ensure More of Your Video Ads Get Seen

March 23, 2022

EX.CO offers native sticky video players that are optimized for digital environments to avoid slowing down your site while promoting a positive UX.

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