What is an Online Video Platform (OVP)?

What is an Online Video Platform (OVP)?

September 14, 2023

An online video platform, or OVP, is a hub that hosts your video content on the internet. Learn more about what an OVP does. An online video platform, or OVP, is exactly how it sounds—a hub that hosts your video content on the internet. But the purpose and capabilities of OVPs vary, and certain platforms may be a better fit for your web content than others. For many people browsing the internet, video content is...

Why 100% Video Coverage is a Game Changer for Publishers

Why 100% Video Coverage is a Game Changer for Publishers

August 03, 2023

Learn what 100% video coverage means and why it's so important for digital publishers to achieve. In the ever-evolving digital landscape, video content has become an unmatched force. Users are consuming it more than any other media, and advertisers are spending increasing budgets on video ads, year over year. But despite its evident value, namely the enhanced user engagement, ad revenue, and...

What the New IAB Tech Lab Guidelines Mean for Publishers

What the New IAB Tech Lab Guidelines Mean for Publishers

July 13, 2023

Here's everything you need to know about the new IAB Tech Lab guidelines—and what publishers should expect. Last year, the IAB Tech Lab announced proposed changes to its Ad Formats Guidelines for Digital Video and CTV. The guidelines were officially published in September of 2022 which kicked off a workstream for OpenRTB (the communication protocol that enables real-time bidding) to support the new...

Recap: The Arena Group Talks Video Strategy with EX.CO at AdMonsters Ops

Recap: The Arena Group Talks Video Strategy with EX.CO at AdMonsters Ops

July 05, 2023

The Arena Group's COO Andrew Q. Kraft speaks on stage at the AdMonsters Ops Conference about how they approach video. Both the publishing and digital ad industries are in a period of massive flux, with paradigm-shifting changes occurring on what feels like a monthly basis. From the depreciation of third-party cookies to the IAB's new guidelines surrounding in-stream and out-stream video, ongoing debates about...

The Rise of Video Advertising: How Digital Publishers are Driving the Industry Forward

The Rise of Video Advertising: How Digital Publishers are Driving the Industry Forward

May 09, 2023

Learn how digital publishers are shaping the video advertising landscape and the key factors contributing to their success. Digital advertising has undergone an incredible transformation in recent years, and the rise of video advertising has played a significant role in this shift. According to a report by Statista, US digital video ad spending is expected to reach $78 billion in 2023, up from $55.34 billion just two...

Monetize Your YouTube Videos with EX.CO

Monetize Your YouTube Videos with EX.CO

March 27, 2023

Increase your monetization opportunities. Learn about EX.CO's new feature that allows publishers to upload YouTube video content directly into the EX.CO platform. Updated: March 28, 2023 It’s a well-known fact that publishers, both small and large, are actively creating video content for YouTube. And why not? According to Statista, YouTube has over 2.6B monthly users worldwide.

Recommender Systems: The New Frontier

Recommender Systems: The New Frontier

March 23, 2023

Learn about the inner-workings of content recommendation systems. Welcome to the second part of our Recommender Systems series. In our previous post, we outlined the history and basic components of recommendation systems, but here, we'll explore the technology of recommender systems and how they can specifically benefit publishers.

Everything You Need To Know About Auction Dynamics

Everything You Need To Know About Auction Dynamics

October 07, 2022

The price a company determines that it has to pay when ad impressions are sold are all part of auction dynamics. Find out more in this complete guide. Understanding programmatic auction dynamics can be a bit confusing, especially if you are new to the video advertising industry. However, understanding them is essential if you want to make your campaign successful while increasing your revenue. If you feel overwhelmed with the complex explanations...

What Publishers Need To Know About Video Monetization

What Publishers Need To Know About Video Monetization

July 26, 2022

For video, publishers must learn how to grow subscriptions, be less intrusive and focus on viewability. Read about these priorities for digital publishers. It’s no secret that online video advertising provides a massive revenue opportunity for publishers. Last year alone, digital video advertising spend reached over $55 billion dollars, increasing from $41.44 billion in 2020. As this number continues to rise, building out your website’s video...

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