July 05, 2023
The Arena Group's COO Andrew Q. Kraft speaks on stage at the AdMonsters Ops Conference about how they approach video. Both the publishing and digital ad industries are in a period of massive flux, with paradigm-shifting changes occurring on what feels like a monthly basis. From the depreciation of third-party cookies to the IAB's new guidelines surrounding in-stream and out-stream video, ongoing debates about...
May 09, 2023
Learn how digital publishers are shaping the video advertising landscape and the key factors contributing to their success. Digital advertising has undergone an incredible transformation in recent years, and the rise of video advertising has played a significant role in this shift. According to a report by Statista, US digital video ad spending is expected to reach $78 billion in 2023, up from $55.34 billion just two...
March 27, 2023
Increase your monetization opportunities. Learn about EX.CO's new feature that allows publishers to upload YouTube video content directly into the EX.CO platform. Updated: March 28, 2023 It’s a well-known fact that publishers, both small and large, are actively creating video content for YouTube. And why not? According to Statista, YouTube has over 2.6B monthly users worldwide.
March 23, 2023
Learn about the inner-workings of content recommendation systems. Welcome to the second part of our Recommender Systems series. In our previous post, we outlined the history and basic components of recommendation systems, but here, we'll explore the technology of recommender systems and how they can specifically benefit publishers.
October 07, 2022
The price a company determines that it has to pay when ad impressions are sold are all part of auction dynamics. Find out more in this complete guide. Understanding programmatic auction dynamics can be a bit confusing, especially if you are new to the video advertising industry. However, understanding them is essential if you want to make your campaign successful while increasing your revenue. If you feel overwhelmed with the complex explanations...
July 26, 2022
For video, publishers must learn how to grow subscriptions, be less intrusive and focus on viewability. Read about these priorities for digital publishers. It’s no secret that online video advertising provides a massive revenue opportunity for publishers. Last year alone, digital video advertising spend reached over $55 billion dollars, increasing from $41.44 billion in 2020. As this number continues to rise, building out your website’s video...
July 12, 2022
Learn the differences between zero-party data and first-party data, why zero-party data is so important, and how e-commerce companies can collect it. Do you have a corner market that you go to every day? Does the owner of that market know, because you’ve been going there for weeks/months/years, that your dog’s name is Hobo, that your favorite color is green, that you want to buy a candy bar but are on a diet and that you are going to buy a...
June 14, 2022
This article takes a deep dive into what Average Order Value (AOV) means for e-commerce businesses and why it's so important. Imagine you’re at your favorite store. Let’s say it’s a pet store. Your beloved dog is out of dog food. So, on your lunch break, you’ve run over to pick up that specialty brand the store carries. You walk in and make a beeline for the dog food aisle. On your way, an elaborately fun display of...
June 07, 2022
Learn how to create a successful video strategy that brings in the revenue you want to see, while maintaining a positive experience for your reader.
