BlogPress Release
BlogPress Release
December 12, 2024
EX.CO partners with Scope3 to offer Green Media Products, helping advertisers reduce carbon emissions and improve ROI with low-carbon, sustainable inventory and efficient ad technology. The programmatic advertising industry is making significant strides toward sustainability, with more companies finding ways to reduce carbon emissions across both demand and supply. All those bid requests, auctions, data, and server operations require a lot of computing power—and that comes with a...
December 04, 2024
EX․CO teamed up with Brian Morrisey's The Rebooting for a deep-dive investigative research report into the state of publisher video. Read the insights here. Remember the mid-2010s? Skinny jeans were still firmly in fashion; Tumblr was the coolest place to be; and publishers were, en masse, pivoting to video. Facebook, in those days, had just recently emerged as a media juggernaut—a kingmaker in the media space, with the ability to direct millions of...
November 19, 2024
Unlocking Subscriber Growth: How Video Content Can Drive Conversions and Loyalty for Media Companies As publishers face increasing competition for audience attention, video content has emerged as a game-changing tool for driving subscriber growth–and subscriptions are becoming a more significant priority in 2025. In fact, according to a new Digiday+ Research survey, 83% of professionals working at...
October 31, 2024
Discover the benefits for publishers of prioritizing on-site video over social media distribution. Over the past 15 years, the goal for publishers has largely been to go viral on social media. The website experience was often deprioritized: instead of a loyal audience typing in your URL multiple times a day, potentially millions of readers would encounter individual stories through social media...
October 09, 2024
Learn how malvertising harms your ads and discover how EX.CO helps protect your demand from this growing cyber threat. What is malvertising? Malvertising, or malicious advertising, is a new type of cyberattack that injects harmful code into digital ads. This problem is becoming more and more common, with Confiant reporting that about 1 in 100 ads contains harmful code. As a result, it poses an increasing challenge...
September 24, 2024
Discover EX.CO's suite of accessible features that ensures an inclusive experience for all users. Let’s be clear: making your videos accessible for people with disabilities isn’t just an option—it’s a fundamental requirement in today’s digital age. Video content is a key part of our digital lives, from live streaming on platforms like TikTok and Snapchat to engaging with news on various...
September 09, 2024
Grupo El Progreso knew their audiences loved consuming video but they struggled with how to monetize the content. Learn how they drove revenue and dwell time via video with EX․CO. Grupo El Progreso is an institution in the world of Galician journalism. Its portfolio contains such venerable publications as El Progreso, Diario de Pontevedra, and De luns a venres—all of them known for their in-depth journalism and their deep insights across a wide variety of verticals, ranging...
August 20, 2024
Discover how our video recommendation engine transforms content delivery with real-time, relevant video matches, boosting engagement and experiences. In today's world, publishers aim to share the best content with the widest audience possible. It's no secret that it’s all about sending the right message to the right audience at the right time. In fact, there's a delicate balance here—trying to align reach, relevance, and measurement to make...
July 23, 2024
Learn about the “Great Video Advertising Bake-Off,” where the heat is on to find the perfect recipe for targeting success in a post-cookie world. Hardly a week goes by without fresh headlines on the death of third-party cookies.