---
title: EX.CO Blog (2)
description: Stay up to date on the most important topics in digital video. Explore the latest trends, get how-to tips, and learn new strategies here. (2)
---
[](https://ex.co)[Blog](https://blog.ex.co/)Press Release
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# Latest posts Search the blog
[AI-Driven CTV Monetization: EX.CO’s Ruth Manielevitch on What Media Owners Need Now](https://blog.ex.co/ai-driven-ctv-monetization-ex.cos-ruth-manielevitch-on-what-media-owners-need-now)
#### [AI-Driven CTV Monetization: EX.CO’s Ruth Manielevitch on What Media Owners Need Now](https://blog.ex.co/ai-driven-ctv-monetization-ex.cos-ruth-manielevitch-on-what-media-owners-need-now)
January 27, 2026
Discover how EX.CO uses AI to optimize CTV monetization, boost yield, and help media owners overcome fragmentation with smarter ad strategies. Connected TV is expanding rapidly, providing media owners with new opportunities and new challenges as audiences and content expand across multiple platforms.
[The Big Game Is No Longer Just a TV Moment — It’s a Multiscreen Audience Engine](https://blog.ex.co/the-big-game-is-no-longer-just-a-tv-moment-its-a-multiscreen-audience-engine)
#### [The Big Game Is No Longer Just a TV Moment — It’s a Multiscreen Audience Engine](https://blog.ex.co/the-big-game-is-no-longer-just-a-tv-moment-its-a-multiscreen-audience-engine)
January 21, 2026
The big game is now a multiscreen audience engine. Learn how media owners and publishers monetize game day attention across CTV, mobile, and web. Every February, the American football finale captures the nation’s attention, drawing ever-larger audiences from coast to coast. Over the past five years, U.S. viewership has steadily grown, setting a record last year with 127 million viewers. And while the on-field action has everyone tuning in,...
[Your CTV Revenue Isn’t Broken — Your Pipes Are: How Smarter Infrastructure Unlocks Monetization Flow](https://blog.ex.co/your-ctv-revenue-isnt-broken-your-pipes-are-how-smarter-infrastructure-unlocks-monetization-flow)
#### [Your CTV Revenue Isn’t Broken — Your Pipes Are: How Smarter Infrastructure Unlocks Monetization Flow](https://blog.ex.co/your-ctv-revenue-isnt-broken-your-pipes-are-how-smarter-infrastructure-unlocks-monetization-flow)
January 14, 2026
Strong CTV demand but weak revenue? Leaky programmatic pipes are holding you back. See how intelligent infrastructure drives higher yield. If you’re running a CTV or FAST channel today, you may have seen some subtle disconnects: revenue trends feel steadier than they should, fill rates fluctuate, and yield doesn’t always keep pace with your audience strength. The numbers don’t always align with the viewership you’re generating.
[Reclaiming the Click: How Publishers Compete in the AI Era](https://blog.ex.co/reclaiming-the-click-how-publishers-compete-in-the-ai-era)
#### [Reclaiming the Click: How Publishers Compete in the AI Era](https://blog.ex.co/reclaiming-the-click-how-publishers-compete-in-the-ai-era)
December 02, 2025
AI summaries are cutting publisher traffic, but opportunity remains. Explore how media brands can regain control, boost engagement, and thrive beyond search. Digital publishers have always raced to stay at the top of search results, constantly adjusting to the shifts and quirks of Google’s algorithms. It was never easy, but even after a major update, media companies could usually bounce back and reconnect with audiences.
[Adiós to Fragmentation: How El Español Optimized Video Revenue with EX.CO](https://blog.ex.co/adiós-to-fragmentation-how-el-español-optimized-video-revenue-with-ex.co)
#### [Adiós to Fragmentation: How El Español Optimized Video Revenue with EX.CO](https://blog.ex.co/adiós-to-fragmentation-how-el-español-optimized-video-revenue-with-ex.co)
November 18, 2025
El Español partnered with EX.CO to unify video and boost revenue, achieving a 23% RPM lift and 50% more ad impressions in one quarter. Spain’s online publication, El Español, was launched in 2015 as a bold, independent, and innovative startup. Ten years later, it’s grown into the nation’s leading general newspaper, drawing in more than 3.5 million daily visitors and over 20 million unique users each month. In August 2025, the site...
[How to Vet a Video Vendor Without Wasting Your Quarter](https://blog.ex.co/how-to-vet-a-video-vendor-without-wasting-your-quarter)
#### [How to Vet a Video Vendor Without Wasting Your Quarter](https://blog.ex.co/how-to-vet-a-video-vendor-without-wasting-your-quarter)
November 03, 2025
Stop wasting quarters on video vendor tests. Learn how to evaluate OVPs strategically, ask smarter questions, and drive real video monetization results. Many publishing teams dive into video vendor tests with the best intentions. But what begins as a data-driven evaluation often turns into a stalled quarter of chasing metrics and debating what “good” even means. Three months later, they still haven’t found a suitable online video platform (OVP) and...
[Motorsport Revs Up Video Revenue With EX.CO](https://blog.ex.co/motorsport-revs-up-video-revenue-with-ex.co)
#### [Motorsport Revs Up Video Revenue With EX.CO](https://blog.ex.co/motorsport-revs-up-video-revenue-with-ex.co)
October 14, 2025
Discover how Motorsport tripled its video revenue with EX.CO by delivering contextual recommendations without adding manual work or slowing down the site. Motorsport Network is the global authority in motorsports and automotive journalism, delivering nonstop racing and auto coverage across 21 editions in 14 languages, reaching an audience of 42 million. From live race commentary to in-depth automotive features, Motorsport delivers content that’s...
[How PlayWorks Boosted CTV Revenue With EX.CO’s ML-Driven Yield Engine](https://blog.ex.co/how-playworks-boosted-ctv-revenue-with-ex.cos-ml-driven-yield-engine)
#### [How PlayWorks Boosted CTV Revenue With EX.CO’s ML-Driven Yield Engine](https://blog.ex.co/how-playworks-boosted-ctv-revenue-with-ex.cos-ml-driven-yield-engine)
October 09, 2025
PlayWorks boosted CTV revenue by 33% with EX.CO’s ML-driven yield engine, achieving smarter, seamless monetization at scale. If you’ve ever launched a game on your smart TV or streamed an AVOD channel, chances are you’ve seen PlayWorks in action. With more than 400 AVOD gaming apps and 24/7 linear channels across platforms like Roku, Samsung, LG, Comcast, Vizio, and SKY, PlayWorks delivers fun, interactive experiences to...
[The Content-to-Cash Funnel: How to Turn Every Article Into a Video Revenue Engine](https://blog.ex.co/the-content-to-cash-funnel-how-to-turn-every-article-into-a-video-revenue-engine)
#### [The Content-to-Cash Funnel: How to Turn Every Article Into a Video Revenue Engine](https://blog.ex.co/the-content-to-cash-funnel-how-to-turn-every-article-into-a-video-revenue-engine)
September 22, 2025
What if every single article on your site could become a revenue engine—without adding manual work or slowing down your team? Learn more in this blog post. In digital publishing, your articles are your product. But not all content performs equally when it comes to monetization. Some articles are fully optimized with engaging video, strong RPMs, and long session durations. Others—despite high traffic or evergreen relevance—are left untouched by video...
[< Newer](https://blog.ex.co/page/1) [Older >](https://blog.ex.co/page/3)
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Platform
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