March 05, 2024
Learn about “The Publisher’s Blueprint for Achieving Successful Video Monetization at Scale" and why it's a must-read for publishers of all sizes. Contrary to popular myths, no digital publisher is too small or under-resourced to capitalize on video monetization. A robust ecosystem of affordable, license-free technology and content syndication partners are ready to help you unlock new revenue sources, even if you’ve never created a single...
February 26, 2024
Learn about EX.CO's newest video player: its lightning-fast speed, improved Core Web Vitals, intuitive UX, and compliance with the IAB's new guidelines. It is no secret that in today's world, where every second counts, slow-loading videos can be a huge turn-off for online viewers. That’s why we're excited to introduce our latest innovative video player. It’s time to say goodbye to buffering frustrations and welcome a smoother, more enjoyable...
February 12, 2024
Learn how video publishers can thrive without third-party cookies and the new, privacy-friendly paths to addressability for advertisers. Are we finally at the beginning of the end? The drawn-out death of third-party cookies has been looming over publishers since 2020 when Google first announced its plan to phase out support for them on Chrome. Now, Google has at last taken the first bite, eliminating cookies from 1% of Chrome...
February 05, 2024
There are so many iconic ads that play during the Big Game's commercial break, but here are 9 of our popular picks and how they've changed over the years. Editor’s Note: This blog post was originally published in February 2023 but has been updated. Every February in the US, the widely anticipated American Football game of the year finishes the football season with a bang. And more importantly, it's one of the few events where people actually look...
January 31, 2024
Learn more about EX.CO's mission to support local journalism and its game-changing alliance with the Local Media Consortium (LMC). Despite reports raising questions about the future of local news, local digital news is rapidly evolving. In fact, nearly 300 new digital local news organizations have started since 2016. And as the leading publisher video technology platform, supporting local journalism is an extremely important...
January 24, 2024
Learn about the impact of digital ads on the environment, the challenges in offsetting carbon footprints, and actionable steps to reduce carbon emissions. In recent years, the digital advertising industry has taken significant strides towards sustainability, acknowledging the pressing need to address its environmental impact. At first glance, the issue may sound confusing and you may wonder, what on Earth does saving the planet have to do with...
January 09, 2024
EX.CO’s new vertical video player for the web is positioned to redefine the way audiences consume and engage with video content on publishers’ owned and operated sites. It’s not often that we get to share product news that we know will transform the way video is consumed online. That’s why we’re so excited about this blog post. In a world dominated by social media, we understand the importance of staying ahead in the engagement game. As such, we’re thrilled to...
December 14, 2023
Find out what we predict will be the most significant trends set to shape digital publishing for the coming year and beyond. Some fields are resistant to change; digital publishing is defined by it. With each passing year, it seems, the latest batch of common wisdom is chucked out the window and the rulebook written anew. This tendency felt somewhat less pronounced in 2023, which was in certain respects a transition...
December 06, 2023
Learn which online video platforms (OVPs) will work best for your specific needs and goals. Opportunities abound in online video today. But with dozens of platforms on the market, it can be daunting to navigate this space. Whether you’re a publisher, broadcaster, educator, or independent creator, this blog post rounds up the top partners you should consider for each use case, so you can...
