What is Contextual Advertising and Why Does It Matter?

What is Contextual Advertising and Why Does It Matter?

August 11, 2022

Learn about contextual advertising, how it differs from behavioral advertising, why contextual is beneficial, and more in this blog post. If you own a website or work in media, chances are you’ve heard the term “contextual advertising” but you may not understand exactly what it is, how it works, or why it should matter to your business.

What Publishers Need To Know About Video Monetization

What Publishers Need To Know About Video Monetization

July 26, 2022

For video, publishers must learn how to grow subscriptions, be less intrusive and focus on viewability. Read about these priorities for digital publishers. It’s no secret that online video advertising provides a massive revenue opportunity for publishers. Last year alone, digital video advertising spend reached over $55 billion dollars, increasing from $41.44 billion in 2020. As this number continues to rise, building out your website’s video...

The Science Behind a Sustainable Video Strategy: Your Winning Formula to Revenue

The Science Behind a Sustainable Video Strategy: Your Winning Formula to Revenue

June 17, 2022

Following EX.CO's Admonsters Ops Panel, we're giving you the inside scoop on how to create a sustainable video strategy for revenue growth and engagement. Gone are the days of glitchy video ads and pop-ups that slow down websites. We are now in a new era of video advertising in which publishers can finally return to the driver’s seat and take back control of their video strategies. Following EX.CO’s recent Admonsters panel with NASDAQ, Trusted Media...

Make or Break Your Video Strategy: How To Increase Viewability on Your Site

Make or Break Your Video Strategy: How To Increase Viewability on Your Site

June 07, 2022

Learn how to create a successful video strategy that brings in the revenue you want to see, while maintaining a positive experience for your reader.

EX.CO Acquires Machine-Learning Company Bibblio

EX.CO Acquires Machine-Learning Company Bibblio

April 12, 2022

EX.CO has completed the acquisition of Bibblio, a machine-learning technology company with AI-driven recommendation capabilities. We are thrilled to share that EX.CO has completed the acquisition of Bibblio, a machine-learning technology company with AI-driven recommendation capabilities.

How To Ensure More of Your Video Ads Get Seen

How To Ensure More of Your Video Ads Get Seen

March 23, 2022

EX.CO offers native sticky video players that are optimized for digital environments to avoid slowing down your site while promoting a positive UX.

How Publishers Can Prioritize Monetization Without Compromising on UX

How Publishers Can Prioritize Monetization Without Compromising on UX

July 29, 2020

Learn the key things every publisher needs to know about video advertising that could help you maximize revenue and improve UX.

It’s time to address some misconceptions about video

It’s time to address some misconceptions about video

February 13, 2020

As the digital publishing industry continues to evolve, the rulebook changes. Here are 4 misconceptions about video that publishers need to abandon.

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