Can Video Complement Display Advertising?

Can Video Complement Display Advertising?

January 10, 2023

How does video complement display? Real success in digital advertising lies in ensuring that adverts don’t intrude on a user’s browsing experience... The internet is a noisy place, and there’s no denying it. Last year alone, $521 billion was spent on digital advertising worldwide, which equates to a whole lot of messages vying for attention in a very crowded marketplace. Most users understand that ads are a necessity for publishers or website...

Why Does Audience Segmentation Matter (for Publishers)?

Why Does Audience Segmentation Matter (for Publishers)?

September 06, 2022

How can publishers get started with segmenting audiences? Why is audience segmentation so important, and what are the benefits from doing it? EX.CO's GM, EMEA Marc Thomas explores all the answers and more. The battle for consumer attention is fiercer than ever.

The Power of Recirculation for Publishers

The Power of Recirculation for Publishers

August 24, 2022

A good recirculation strategy can be the best investment you make. Give your readers a reason to stick around, and you could earn their trust and loyalty. Losing readers after one page? It really hurts.

What is Contextual Advertising and Why Does It Matter?

What is Contextual Advertising and Why Does It Matter?

August 11, 2022

Learn about contextual advertising, how it differs from behavioral advertising, why contextual is beneficial, and more in this blog post. If you own a website or work in media, chances are you’ve heard the term “contextual advertising” but you may not understand exactly what it is, how it works, or why it should matter to your business.

These E-Commerce Web Templates Actually Convert

These E-Commerce Web Templates Actually Convert

August 01, 2022

Not selling enough inventory? Find out how to drive sales on your e-commerce site by listening to what your customers actually want. Not selling enough inventory? You’re not alone.

What Publishers Need To Know About Video Monetization

What Publishers Need To Know About Video Monetization

July 26, 2022

For video, publishers must learn how to grow subscriptions, be less intrusive and focus on viewability. Read about these priorities for digital publishers. It’s no secret that online video advertising provides a massive revenue opportunity for publishers. Last year alone, digital video advertising spend reached over $55 billion dollars, increasing from $41.44 billion in 2020. As this number continues to rise, building out your website’s video...

What is Zero-Party Data?

What is Zero-Party Data?

July 12, 2022

Learn the differences between zero-party data and first-party data, why zero-party data is so important, and how e-commerce companies can collect it. Do you have a corner market that you go to every day? Does the owner of that market know, because you’ve been going there for weeks/months/years, that your dog’s name is Hobo, that your favorite color is green, that you want to buy a candy bar but are on a diet and that you are going to buy a...

Advantages of Interactive Experiences for Customer Education

Advantages of Interactive Experiences for Customer Education

June 27, 2022

This article explains why customer education needs to be at the forefront of any brand's online activity and how to easily create interactive experiences. “What goes into making this personal care product?”

3 Reasons Why You Should Add Personalized Content to Your Website

3 Reasons Why You Should Add Personalized Content to Your Website

June 22, 2022

Learn why adding personalized content to your website can dramatically increase the amount of time users spend on your site and ultimately drive sales. As a consumer, what catches your attention and keeps you scrolling on a website for longer? Is it personalized content and product recommendations that hit exactly what you’re looking for? Or maybe a personalized experience on-site that mimics the in-person sales interaction you’d have at a...

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