What Publishers Need To Know About Video Monetization

What Publishers Need To Know About Video Monetization

July 26, 2022

For video, publishers must learn how to grow subscriptions, be less intrusive and focus on viewability. Read about these priorities for digital publishers. It’s no secret that online video advertising provides a massive revenue opportunity for publishers. Last year alone, digital video advertising spend reached over $55 billion dollars, increasing from $41.44 billion in 2020. As this number continues to rise, building out your website’s video...

What is Zero-Party Data?

What is Zero-Party Data?

July 12, 2022

Learn the differences between zero-party data and first-party data, why zero-party data is so important, and how e-commerce companies can collect it. Do you have a corner market that you go to every day? Does the owner of that market know, because you’ve been going there for weeks/months/years, that your dog’s name is Hobo, that your favorite color is green, that you want to buy a candy bar but are on a diet and that you are going to buy a...

Advantages of Interactive Experiences for Customer Education

Advantages of Interactive Experiences for Customer Education

June 27, 2022

This article explains why customer education needs to be at the forefront of any brand's online activity and how to easily create interactive experiences. “What goes into making this personal care product?”

3 Reasons Why You Should Add Personalized Content to Your Website

3 Reasons Why You Should Add Personalized Content to Your Website

June 22, 2022

Learn why adding personalized content to your website can dramatically increase the amount of time users spend on your site and ultimately drive sales. As a consumer, what catches your attention and keeps you scrolling on a website for longer? Is it personalized content and product recommendations that hit exactly what you’re looking for? Or maybe a personalized experience on-site that mimics the in-person sales interaction you’d have at a...

The Science Behind a Sustainable Video Strategy: Your Winning Formula to Revenue

The Science Behind a Sustainable Video Strategy: Your Winning Formula to Revenue

June 17, 2022

Following EX.CO's Admonsters Ops Panel, we're giving you the inside scoop on how to create a sustainable video strategy for revenue growth and engagement. Gone are the days of glitchy video ads and pop-ups that slow down websites. We are now in a new era of video advertising in which publishers can finally return to the driver’s seat and take back control of their video strategies. Following EX.CO’s recent Admonsters panel with NASDAQ, Trusted Media...

Make or Break Your Video Strategy: How To Increase Viewability on Your Site

Make or Break Your Video Strategy: How To Increase Viewability on Your Site

June 07, 2022

Learn how to create a successful video strategy that brings in the revenue you want to see, while maintaining a positive experience for your reader.

EX.CO Acquires Machine-Learning Company Bibblio

EX.CO Acquires Machine-Learning Company Bibblio

April 12, 2022

EX.CO has completed the acquisition of Bibblio, a machine-learning technology company with AI-driven recommendation capabilities. We are thrilled to share that EX.CO has completed the acquisition of Bibblio, a machine-learning technology company with AI-driven recommendation capabilities.

How To Ensure More of Your Video Ads Get Seen

How To Ensure More of Your Video Ads Get Seen

March 23, 2022

EX.CO offers native sticky video players that are optimized for digital environments to avoid slowing down your site while promoting a positive UX.

How Every Publisher Can Engage Audiences Around the Big Game (and Other Sporting Events)

How Every Publisher Can Engage Audiences Around the Big Game (and Other Sporting Events)

February 09, 2022

See how you can engage readers and become a part of their Superbowl Sunday with EX.CO's tips for publishers looking to win their audience's attention. Soon enough, the American football season will culminate in the much anticipated showdown between the .