---
title: EX.CO Blog | Video (2)
description: Video | Stay up to date on the most important topics in digital video. Explore the latest trends, get how-to tips, and learn new strategies here. (2)
---
[](https://ex.co)[Blog](https://blog.ex.co/)Press Release
[Get in touch](https://ex.co/contact/)
- [Login](https://login.ex.co/login)
- [Contact Sales](https://ex.co/contact/)
- My Platform
- Technology
- [OVP](https://ex.co/ovp/)
- [Monetization](https://ex.co/monetization/)
- [CMS](https://ex.co/cms/)
- [Player](https://ex.co/player/)
- [Vertical](https://ex.co/vertical-player/)
- Solutions
- [Publishers](https://ex.co/publishers/)
- [CTV/DOOH](https://ex.co/ad-server/)
- [Sales Houses](https://ex.co/ad-partners/)
- [Advertisers](https://ex.co/advertisers/)
- Resources
- [Case Studies](https://ex.co/case-study/)
- [Blog](https://blog.ex.co/)
- [Help Center](https://support.ex.co/)
- [Industry Guides](https://ex.co/guides/)
- [Glossary](https://content.ex.co/glossary)
- [Get in touch](https://ex.co/contact/)
- [Contact Sales](https://ex.co/contact/)
- Company
- [About us](https://ex.co/about/)
- [Leadership](https://ex.co/leadership-team/)
- [Careers](https://ex.co/careers/)
- [Press Room](https://ex.co/about/news/)
Topics
- [All](https://blog.ex.co)
- [Accessibility](https://blog.ex.co/tag/accessibility)
- [ad server](https://blog.ex.co/tag/ad-server)
- [Ad Tech](https://blog.ex.co/tag/ad-tech)
- [Advertising](https://blog.ex.co/tag/advertising)
- [AI](https://blog.ex.co/tag/ai)
- [auctions](https://blog.ex.co/tag/auctions)
- [Case Studies](https://blog.ex.co/tag/case-studies)
- [Company News](https://blog.ex.co/tag/company-news)
- [Content](https://blog.ex.co/tag/content)
- [Content Marketing](https://blog.ex.co/tag/content-marketing)
- [Content Solutions](https://blog.ex.co/tag/content-solutions)
- [contextual](https://blog.ex.co/tag/contextual)
- [Cookies](https://blog.ex.co/tag/cookies)
- [CTV](https://blog.ex.co/tag/ctv)
- [CTV Advertising](https://blog.ex.co/tag/ctv-advertising)
- [Data](https://blog.ex.co/tag/data)
- [Digital Advertising](https://blog.ex.co/tag/digital-advertising)
- [Digital Publishing](https://blog.ex.co/tag/digital-publishing)
- [DOOH](https://blog.ex.co/tag/dooh)
- [Engagement](https://blog.ex.co/tag/engagement)
- [Environment](https://blog.ex.co/tag/environment)
- [Events](https://blog.ex.co/tag/events)
- [Google](https://blog.ex.co/tag/google)
- [Green Media Product](https://blog.ex.co/tag/green-media-product)
- [Guides](https://blog.ex.co/tag/guides)
- [Industry News](https://blog.ex.co/tag/industry-news)
- [Interactive Content](https://blog.ex.co/tag/interactive-content)
- [livestream](https://blog.ex.co/tag/livestream)
- [LLMs](https://blog.ex.co/tag/llms)
- [Local news](https://blog.ex.co/tag/local-news)
- [machine learning](https://blog.ex.co/tag/machine-learning)
- [Marketing](https://blog.ex.co/tag/marketing)
- [Media Buying](https://blog.ex.co/tag/media-buying)
- [Monetization](https://blog.ex.co/tag/monetization)
- [News](https://blog.ex.co/tag/news)
- [Online Video](https://blog.ex.co/tag/online-video)
- [OVP](https://blog.ex.co/tag/ovp)
- [Personalization](https://blog.ex.co/tag/personalization)
- [Player](https://blog.ex.co/tag/player)
- [programmatic](https://blog.ex.co/tag/programmatic)
- [Programmatic Advertising](https://blog.ex.co/tag/programmatic-advertising)
- [Publishing](https://blog.ex.co/tag/publishing)
- [Recirculation](https://blog.ex.co/tag/recirculation)
- [research](https://blog.ex.co/tag/research)
- [Revenue](https://blog.ex.co/tag/revenue)
- [Storytelling](https://blog.ex.co/tag/storytelling)
- [subscriptions](https://blog.ex.co/tag/subscriptions)
- [Supply Path Optimization](https://blog.ex.co/tag/supply-path-optimization)
- [Sustainability](https://blog.ex.co/tag/sustainability)
- [Targeting](https://blog.ex.co/tag/targeting)
- [transparency](https://blog.ex.co/tag/transparency)
- [User Experience](https://blog.ex.co/tag/user-experience)
- [Vertical](https://blog.ex.co/tag/vertical)
- [Video](https://blog.ex.co/tag/video)
- [Video Content](https://blog.ex.co/tag/video-content)
- [Viewability](https://blog.ex.co/tag/viewability)
- [Women in Tech](https://blog.ex.co/tag/women-in-tech)
- [Yield Engine](https://blog.ex.co/tag/yield-engine)
# Video (2) Search the blog
[Why 100% Video Coverage is a Game Changer for Publishers](https://blog.ex.co/digital-publishing/100-percent-video-coverage)
#### [Why 100% Video Coverage is a Game Changer for Publishers](https://blog.ex.co/digital-publishing/100-percent-video-coverage)
August 03, 2023
Learn what 100% video coverage means and why it's so important for digital publishers to achieve. In the ever-evolving digital landscape, video content has become an unmatched force. Users are consuming it more than any other media, and advertisers are spending increasing budgets on video ads, year over year. But despite its evident value, namely the enhanced user engagement, ad revenue, and...
[What the New IAB Tech Lab Guidelines Mean for Publishers](https://blog.ex.co/digital-publishing/what-the-new-iab-tech-lab-guidelines-mean-for-publishers)
#### [What the New IAB Tech Lab Guidelines Mean for Publishers](https://blog.ex.co/digital-publishing/what-the-new-iab-tech-lab-guidelines-mean-for-publishers)
July 13, 2023
Here's everything you need to know about the new IAB Tech Lab guidelines—and what publishers should expect. Last year, the IAB Tech Lab announced proposed changes to its Ad Formats Guidelines for Digital Video and CTV. The guidelines were officially published in September of 2022 which kicked off a workstream for OpenRTB (the communication protocol that enables real-time bidding) to support the new...
[Recap: The Arena Group Talks Video Strategy with EX.CO at AdMonsters Ops](https://blog.ex.co/digital-publishing/arena-group-talks-video-strategy)
#### [Recap: The Arena Group Talks Video Strategy with EX.CO at AdMonsters Ops](https://blog.ex.co/digital-publishing/arena-group-talks-video-strategy)
July 05, 2023
The Arena Group's COO Andrew Q. Kraft speaks on stage at the AdMonsters Ops Conference about how they approach video. Both the publishing and digital ad industries are in a period of massive flux, with paradigm-shifting changes occurring on what feels like a monthly basis. From the depreciation of third-party cookies to the IAB's new guidelines surrounding in-stream and out-stream video, ongoing debates about...
[The Rise of Video Advertising: How Digital Publishers are Driving the Industry Forward](https://blog.ex.co/digital-publishing/the-rise-of-video-advertising)
#### [The Rise of Video Advertising: How Digital Publishers are Driving the Industry Forward](https://blog.ex.co/digital-publishing/the-rise-of-video-advertising)
May 09, 2023
Learn how digital publishers are shaping the video advertising landscape and the key factors contributing to their success. Digital advertising has undergone an incredible transformation in recent years, and the rise of video advertising has played a significant role in this shift. According to a report by Statista, US digital video ad spending is expected to reach $78 billion in 2023, up from $55.34 billion just two...
[Recommender Systems: The New Frontier](https://blog.ex.co/digital-publishing/recommender-systems-the-new-frontier)
#### [Recommender Systems: The New Frontier](https://blog.ex.co/digital-publishing/recommender-systems-the-new-frontier)
March 23, 2023
Learn about the inner-workings of content recommendation systems. Welcome to the second part of our Recommender Systems series. In our previous post, we outlined the history and basic components of recommendation systems, but here, we'll explore the technology of recommender systems and how they can specifically benefit publishers.
[8 Ways to Optimize Your Video Ad Inventory for Media Buyers](https://blog.ex.co/digital-publishing/optimize-video-ad-inventory-for-media-buyers)
#### [8 Ways to Optimize Your Video Ad Inventory for Media Buyers](https://blog.ex.co/digital-publishing/optimize-video-ad-inventory-for-media-buyers)
January 18, 2023
If you are a digital publisher, you need to optimize your video ad inventory for media buyers... If you are a digital publisher who produces content, it’s important that you know how to create the best possible environment that will appeal to a maximum amount of media buyers. This includes fully optimizing your video ad inventory. There are two significant parts of this video inventory...
[Can Video Complement Display Advertising?](https://blog.ex.co/monetization/how-video-complement-display)
#### [Can Video Complement Display Advertising?](https://blog.ex.co/monetization/how-video-complement-display)
January 10, 2023
How does video complement display? Real success in digital advertising lies in ensuring that adverts don’t intrude on a user’s browsing experience... The internet is a noisy place, and there’s no denying it. Last year alone, $521 billion was spent on digital advertising worldwide, which equates to a whole lot of messages vying for attention in a very crowded marketplace. Most users understand that ads are a necessity for publishers or website...
[How To Add Publisher Demand To Your EX.CO Account](https://blog.ex.co/monetization/how-to-add-publisher-demand-to-your-ex-co-account)
#### [How To Add Publisher Demand To Your EX.CO Account](https://blog.ex.co/monetization/how-to-add-publisher-demand-to-your-ex-co-account)
October 11, 2022
In this blog post, publishers can learn how to add their own demand sources to the EX.CO platform in minutes and start generating more revenue today. Publishers running their own video demand is mandatory to achieve maximum video RPMs. This is because advertisers often prefer buying a publisher's inventory directly through an exchange, instead of through a reseller. Any publisher who owns a website domain is considered “Direct.” Any third-party...
[Busting the Biggest Ad Viewability Myths for Publishers](https://blog.ex.co/video-content/busting-the-biggest-ad-viewability-myths)
#### [Busting the Biggest Ad Viewability Myths for Publishers](https://blog.ex.co/video-content/busting-the-biggest-ad-viewability-myths)
August 29, 2022
Ad viewability can lead to billions of wasted dollars if not high enough or measured. Let's look at the top myths about viewability and break them down. Truth be told, the concept of ad viewability (and how to increase it) has been a hot topic across the advertising industry for quite some time. The metric, which refers to how visible ads on a website or mobile app are to users, can lead to billions of ad dollars wasted if not high enough or...
[\< Newer](https://blog.ex.co/tag/video/page/1) [Older \>](https://blog.ex.co/tag/video/page/3)
#### Sign up to the EX.CO newsletter!
[](https://ex.co)
[](https://www.linkedin.com/company/excoplatform) [](https://twitter.com/excoplatform) [](https://www.youtube.com/channel/UCc99IT0x9Za1uQ_r8b1PwXQ?view_as=subscriber)
Platform
- [OVP](https://ex.co/ovp/)
- [Ad Server](https://ex.co/ad-server/)
- [Monetization](https://ex.co/monetization/)
- [Content](https://ex.co/content/)
- [Player](https://ex.co/player/)
- [Vertical](https://ex.co/vertical-player/)
Solutions
- [Publishers](https://ex.co/publishers/)
- [Advertisers](https://ex.co/advertisers/)
- [Sales Houses](https://ex.co/ad-partners/)
- [CTV/DOOH](https://ex.co/ad-server/)
Resources
- [Case Studies](https://ex.co/case-study/)
- [Blog](https://blog.ex.co/)
- [Help Center](https://support.ex.co/)
- [Industry Guides](https://ex.co/guides/)
- [Glossary](https://content.ex.co/glossary)
Company
- [Contact](https://ex.co/contact/)
- [About us](https://ex.co/about/)
- [Press Room](https://ex.co/about/news/)
- [Careers](https://ex.co/careers/)
- [Events](https://ex.co/events/)
Sign up to our newsletter
- [Terms of Service](https://ex.co/terms-of-services/)
- [Cookie Policy](https://ex.co/cookies-policy/)
- [Privacy Policy](https://ex.co/privacy-policy/)
- [Accessibility](https://ex.co/accessibility/)