BlogPress Release
BlogPress Release
April 15, 2025
Watch this video from CTV Connect when EX.CO's Chief Business Officer, Paul Jelinek, described the 4 key components of our ad server for media companies. The future of video advertising is unfolding faster than ever—and it’s multiscreen by default.
April 08, 2025
Explore what makes a digital video auction truly fair and how media owners can assess whether an online video platform or ad server is offering transparency and equity in bidding. With an abundance of ad inventory across platforms today, video has emerged as the premium format commanding the highest CPMs and engagement rates. As ad dollars shift from traditional television to digital video—including the open web, connected TV (CTV), and digital out-of-home (DOOH)—ensuring...
March 25, 2025
Learn all the benefits of omnichannel advertising, an approach that ensures your brand delivers a consistent, seamless experience across all platforms. When it comes to reaching customers today, we’re living in a golden age of opportunity. The list of potential touchpoints is endless: social media ads, digital out-of-home (DOOH), connected TV (CTV), mobile apps—the list goes on.
February 27, 2025
While CTV's potential is clear, several fundamental technical and operational challenges are preventing media owners from fully capitalizing on this opportunity. Learn more. In the early 2000s, the term "cord-cutting" entered the lexicon, referring to the at-the-time novel phenomenon of people ditching their cable TV subscriptions for direct-to-consumer (DTC) streaming services. The wave that started back then has never crested: dependably and in increasing numbers,...
February 11, 2025
Discover how EX.CO is optimizing ad monetization as CTV and DOOH take center stage. With machine-learning-driven solutions, media owners can tackle data scarcity, boost auction efficiency, and maximize revenue growth. After a decade of "mobile-first" mantras, advertising's pendulum has swung to supersized proportions: the hottest digital real estate isn't in your pocket, but in the connected TV (CTV) on your living room wall and the digital out-of-home (DOOH) billboards dotting streets, train stops, airports,...
February 04, 2025
Video monetization is evolving, and choosing the right OVP is key to long-term success. Discover the essential strategies publishers use to evaluate platforms effectively and drive sustainable growth. For online publishers, video monetization has entered a new era of complexity and opportunity. As traditional TV advertising budgets rapidly migrate to digital channels, the pressure to quickly implement or switch online video platforms (OVPs) has never been higher. For many publishers, a single...
January 31, 2025
Discover how EX.CO's expanded ad server is revolutionizing programmatic advertising for CTV and digital out-of-home (DOOH). Powered by machine-learning technology, the technology boosts revenue across all screens by enhancing auction performance. EX.CO is excited to announce that we are now expanding our ad server offering to meet the unique needs of both CTV and digital out-of-home (DOOH). Powered by advanced machine-learning technology, the EX.CO Ad server is designed to help media owners upgrade their programmatic ad performance in these...
January 30, 2025
See how EX.CO helped Spain’s largest media group transform engagement, scale seamlessly, and drive more revenue—without disrupting the user experience. Alayans Media Group is one of the most significant digital media consortiums in Spain, home to many of the country's most influential and widely-read publishers. Their 28 million avid users—totaling 90% of Spain's digital audience—turn to them for news and commentary on every subject under the sun:...
January 22, 2025
The right video partner can transform your strategy. Discover the 5 must-ask questions that help publishers unlock higher engagement, seamless scalability, and boosted revenue. For most of the internet's history, digital publishers viewed video as a nice add-on—great to have, but not a requirement. The hope, back then, was that a selection of on-site video content might compel users to come back more often and to spend more time with what they perceived as the main...