Elevate Your Video Strategy with a Platform Designed for Publishers

Elevate Your Video Strategy with a Platform Designed for Publishers

October 31, 2023

Learn to consolidate your video strategy into a single platform that can supercharge your site’s performance for both user engagement and revenue. Video has become an indispensable tool for digital publishers seeking to captivate their audience and maximize revenue streams. With the exponential growth of online video consumption, it's crucial for publishers to stay ahead of the curve and deliver an exceptional video experience. However, many...

6 Lingering Questions We Have After AdExchanger's Programmatic I/O

6 Lingering Questions We Have After AdExchanger's Programmatic I/O

October 16, 2023

We recap AdExchanger's Programmatic I/O event and explore some of the pressing questions that the industry is still grappling with. With over 1,200 people in attendance, AdExchanger’s Programmatic I/O is undoubtedly one of the most anticipated events in the advertising industry, providing a platform for experts to discuss the latest trends, challenges, and opportunities in programmatic advertising. However, even after the event...

A New Guide for Publishers: Choosing The Right Online Video Platform (OVP)

A New Guide for Publishers: Choosing The Right Online Video Platform (OVP)

October 04, 2023

Our comprehensive online video platform (OVP) guide is designed to demystify the selection process and empower you with the knowledge and insights you need to make an informed decision. At EX.CO, we know that understanding all of the ins and outs of online video can sometimes be confusing. As video content becomes increasingly important to keep audiences engaged, finding the right online video platform (OVP) for your business is critical to your success. That’s why we’re excited...

What is an Online Video Platform (OVP)?

What is an Online Video Platform (OVP)?

September 14, 2023

An online video platform, or OVP, is a hub that hosts your video content on the internet. Learn more about what an OVP does. An online video platform, or OVP, is exactly how it sounds—a hub that hosts your video content on the internet. But the purpose and capabilities of OVPs vary, and certain platforms may be a better fit for your web content than others. For many people browsing the internet, video content is...

Why 100% Video Coverage is a Game Changer for Publishers

Why 100% Video Coverage is a Game Changer for Publishers

August 03, 2023

Learn what 100% video coverage means and why it's so important for digital publishers to achieve. In the ever-evolving digital landscape, video content has become an unmatched force. Users are consuming it more than any other media, and advertisers are spending increasing budgets on video ads, year over year. But despite its evident value, namely the enhanced user engagement, ad revenue, and...

What the New IAB Tech Lab Guidelines Mean for Publishers

What the New IAB Tech Lab Guidelines Mean for Publishers

July 13, 2023

Here's everything you need to know about the new IAB Tech Lab guidelines—and what publishers should expect. Last year, the IAB Tech Lab announced proposed changes to its Ad Formats Guidelines for Digital Video and CTV. The guidelines were officially published in September of 2022 which kicked off a workstream for OpenRTB (the communication protocol that enables real-time bidding) to support the new...

Recap: The Arena Group Talks Video Strategy with EX.CO at AdMonsters Ops

Recap: The Arena Group Talks Video Strategy with EX.CO at AdMonsters Ops

July 05, 2023

The Arena Group's COO Andrew Q. Kraft speaks on stage at the AdMonsters Ops Conference about how they approach video. Both the publishing and digital ad industries are in a period of massive flux, with paradigm-shifting changes occurring on what feels like a monthly basis. From the depreciation of third-party cookies to the IAB's new guidelines surrounding in-stream and out-stream video, ongoing debates about...

The Rise of Video Advertising: How Digital Publishers are Driving the Industry Forward

The Rise of Video Advertising: How Digital Publishers are Driving the Industry Forward

May 09, 2023

Learn how digital publishers are shaping the video advertising landscape and the key factors contributing to their success. Digital advertising has undergone an incredible transformation in recent years, and the rise of video advertising has played a significant role in this shift. According to a report by Statista, US digital video ad spending is expected to reach $78 billion in 2023, up from $55.34 billion just two...

Dwell Time: Why Is It so Important?

Dwell Time: Why Is It so Important?

April 11, 2023

Why is dwell time so important when it comes to video? "Dwell time" is one of those digital marketing terms that seems self-explanatory, but actually has a very precise meaning. And fully grasping that precise meaning is important, because "dwell time" is one of the most crucial metrics there is when it comes to visibility in search rankings. So: let's...

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