Monetize Your YouTube Videos with EX.CO

Monetize Your YouTube Videos with EX.CO

March 27, 2023

Increase your monetization opportunities. Learn about EX.CO's new feature that allows publishers to upload YouTube video content directly into the EX.CO platform. Updated: March 28, 2023 It’s a well-known fact that publishers, both small and large, are actively creating video content for YouTube. And why not? According to Statista, YouTube has over 2.6B monthly users worldwide.

Recommender Systems: The New Frontier

Recommender Systems: The New Frontier

March 23, 2023

Learn about the inner-workings of content recommendation systems. Welcome to the second part of our Recommender Systems series. In our previous post, we outlined the history and basic components of recommendation systems, but here, we'll explore the technology of recommender systems and how they can specifically benefit publishers.

Google's Core Web Vitals Explained

Google's Core Web Vitals Explained

March 15, 2023

What do you think of Google's Core Web Vitals? Let's talk about everything you need to know as a publisher. Google's updated page performance standards called Core Web Vitals launched in the summer of 2021. Here's what publishers and businesses need to know about taking action to protect your page and search rankings. Google's standards are designed to measure how readers experience a webpage....

Recommender Systems: The art of matching content to people

Recommender Systems: The art of matching content to people

March 08, 2023

Learn everything there is to know about content recommendations and recommender systems. Back in 1971, Herbert Simon coined the term “Attention Economy.” His simple but brilliant insight was that an explosion of information will inevitably lead to a scarcity of what it consumes: our attention. Simon believed that this concept would eventually dominate our economy. The internet has...

How RSS Feeds Can Boost Your Video Monetization

How RSS Feeds Can Boost Your Video Monetization

January 31, 2023

What is an RSS feed? Understand how RSS feeds work and how tapping into them can help you boost monetization on your site. If you’re a publisher or create content in the digital space, you probably know about RSS feeds. Today, RSS feeds are being used on virtually every platform and in every type of content, including blogs, videos, podcasts, and more. RSS feeds help online algorithms curate content and provide...

8 Ways to Optimize Your Video Ad Inventory for Media Buyers

8 Ways to Optimize Your Video Ad Inventory for Media Buyers

January 18, 2023

If you are a digital publisher, you need to optimize your video ad inventory for media buyers... If you are a digital publisher who produces content, it’s important that you know how to create the best possible environment that will appeal to a maximum amount of media buyers. This includes fully optimizing your video ad inventory. There are two significant parts of this video inventory...

How a Leading Sports Publisher Generated More Than $1M with EX.CO

How a Leading Sports Publisher Generated More Than $1M with EX.CO

November 30, 2022

Learn how EX.CO recently helped a large sports publisher generate more than $1M in revenue, more engagement, and 2x more video views. According to conservative estimates, more than half of adult Americans consider themselves sports fans, with 52% of fans following the NFL, 42% following the NBA, and 31% following the MLB.

What is Supply Path Optimization?

What is Supply Path Optimization?

November 22, 2022

Learn about supply path optimization (SPO) and why it matters in the ad tech industry. Every few years, a new bit of jargon becomes inescapable in ad tech. Most of the time, the buzz-phrase quietly fades away. Sometimes, though, the term not only sticks around—it actually changes the fundamentals of the entire industry.

How BoardingArea Earned 27% More Global Revenue with EX.CO

How BoardingArea Earned 27% More Global Revenue with EX.CO

October 26, 2022

Learn how EX.CO recently helped a network of travel sites drive revenue, pageviews, and time on site through RSS feeds and premium demand. As we all know, the pandemic hit the travel industry hard. Publishers that relied on the travel industry lost revenue also because consumers simply lost interest in websites that showcased travel content.