BlogPress Release
BlogPress Release
November 22, 2022
Learn about supply path optimization (SPO) and why it matters in the ad tech industry. Every few years, a new bit of jargon becomes inescapable in ad tech. Most of the time, the buzz-phrase quietly fades away. Sometimes, though, the term not only sticks around—it actually changes the fundamentals of the entire industry.
October 26, 2022
Learn how EX.CO recently helped a network of travel sites drive revenue, pageviews, and time on site through RSS feeds and premium demand. As we all know, the pandemic hit the travel industry hard. Publishers that relied on the travel industry lost revenue also because consumers simply lost interest in websites that showcased travel content.
October 11, 2022
In this blog post, publishers can learn how to add their own demand sources to the EX.CO platform in minutes and start generating more revenue today. Publishers running their own video demand is mandatory to achieve maximum video RPMs. This is because advertisers often prefer buying a publisher's inventory directly through an exchange, instead of through a reseller. Any publisher who owns a website domain is considered “Direct.” Any third-party...
October 07, 2022
The price a company determines that it has to pay when ad impressions are sold are all part of auction dynamics. Find out more in this complete guide. Understanding programmatic auction dynamics can be a bit confusing, especially if you are new to the video advertising industry. However, understanding them is essential if you want to make your campaign successful while increasing your revenue. If you feel overwhelmed with the complex explanations...
September 13, 2022
Learn how EX.CO recently helped a leading financial news publisher drive revenue, educate consumers about financial literacy, and improve UX. Financial literacy is getting all the limelight right now, and rightfully so. There are several financial information websites and financial news publishers on the internet vying for consumer attention by providing valuable content. EX.CO had the pleasure of helping one such leading financial news...
September 06, 2022
How can publishers get started with segmenting audiences? Why is audience segmentation so important, and what are the benefits from doing it? EX.CO's GM, EMEA Marc Thomas explores all the answers and more. The battle for consumer attention is fiercer than ever.
August 29, 2022
Ad viewability can lead to billions of wasted dollars if not high enough or measured. Let's look at the top myths about viewability and break them down. Truth be told, the concept of ad viewability (and how to increase it) has been a hot topic across the advertising industry for quite some time. The metric, which refers to how visible ads on a website or mobile app are to users, can lead to billions of ad dollars wasted if not high enough or...
August 24, 2022
A good recirculation strategy can be the best investment you make. Give your readers a reason to stick around, and you could earn their trust and loyalty. Losing readers after one page? It really hurts.
August 11, 2022
Learn about contextual advertising, how it differs from behavioral advertising, why contextual is beneficial, and more in this blog post. If you own a website or work in media, chances are you’ve heard the term “contextual advertising” but you may not understand exactly what it is, how it works, or why it should matter to your business.