How BoardingArea Earned 27% More Global Revenue with EX.CO

How BoardingArea Earned 27% More Global Revenue with EX.CO

October 26, 2022

Learn how EX.CO recently helped a network of travel sites drive revenue, pageviews, and time on site through RSS feeds and premium demand. As we all know, the pandemic hit the travel industry hard. Publishers that relied on the travel industry lost revenue also because consumers simply lost interest in websites that showcased travel content.

Everything You Need To Know About Auction Dynamics

Everything You Need To Know About Auction Dynamics

October 07, 2022

The price a company determines that it has to pay when ad impressions are sold are all part of auction dynamics. Find out more in this complete guide. Understanding programmatic auction dynamics can be a bit confusing, especially if you are new to the video advertising industry. However, understanding them is essential if you want to make your campaign successful while increasing your revenue. If you feel overwhelmed with the complex explanations...

How a Leading Financial News Publisher Generated 87% More Revenue with EX.CO

How a Leading Financial News Publisher Generated 87% More Revenue with EX.CO

September 13, 2022

Learn how EX.CO recently helped a leading financial news publisher drive revenue, educate consumers about financial literacy, and improve UX. Financial literacy is getting all the limelight right now, and rightfully so. There are several financial information websites and financial news publishers on the internet vying for consumer attention by providing valuable content. EX.CO had the pleasure of helping one such leading financial news...

Busting the Biggest Ad Viewability Myths for Publishers

Busting the Biggest Ad Viewability Myths for Publishers

August 29, 2022

Ad viewability can lead to billions of wasted dollars if not high enough or measured. Let's look at the top myths about viewability and break them down. Truth be told, the concept of ad viewability (and how to increase it) has been a hot topic across the advertising industry for quite some time. The metric, which refers to how visible ads on a website or mobile app are to users, can lead to billions of ad dollars wasted if not high enough or...

What is Contextual Advertising and Why Does It Matter?

What is Contextual Advertising and Why Does It Matter?

August 11, 2022

Learn about contextual advertising, how it differs from behavioral advertising, why contextual is beneficial, and more in this blog post. If you own a website or work in media, chances are you’ve heard the term “contextual advertising” but you may not understand exactly what it is, how it works, or why it should matter to your business.

Publishers Keep Calm and Start Collecting – Learn How VICE, Criteo and PubMatic Are Taking On First-Party Data Collection

Publishers Keep Calm and Start Collecting – Learn How VICE, Criteo and PubMatic Are Taking On First-Party Data Collection

September 21, 2021

Missed last week’s EX.CO-hosted webinar on all things data? Here are 5 tips for publishers from our panel, including experts from VICE, PubMatic and Criteo.

5 Tips on How to get 2023 Data Ready

5 Tips on How to get 2023 Data Ready

August 31, 2021

Missed the AdMonsters Publisher Forum? Check out this blog post for the key takeaways which include top tips for first-party data collection and more.

The data opportunity: an eBook to help publishers through a seismic industry shift- with exclusive input from VICE

The data opportunity: an eBook to help publishers through a seismic industry shift- with exclusive input from VICE

July 08, 2021

Learn how publishers can win with the rise of first party data & demise of third party cookies-- with actionable tips & exclusive advice from EX.CO & VICE.

EX.CO Acquires Video Technology Company Cedato

EX.CO Acquires Video Technology Company Cedato

April 22, 2021

Cedato will become part of EX.CO’s interactive platform, providing publishers & businesses AI tech, yield optimization, and improved page performance.

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