BlogPress Release
BlogPress Release
December 22, 2022
Read 2023 predictions about programmatic advertising from today's ad tech industry thought leaders. Over the years, we've seen the advertising industry evolve. And with factors like new technologies, partnerships, recommended guidelines, and privacy compliance issues, it often feels like our industry is changing every day.
November 30, 2022
Learn how EX.CO recently helped a large sports publisher generate more than $1M in revenue, more engagement, and 2x more video views. According to conservative estimates, more than half of adult Americans consider themselves sports fans, with 52% of fans following the NFL, 42% following the NBA, and 31% following the MLB.
October 26, 2022
Learn how EX.CO recently helped a network of travel sites drive revenue, pageviews, and time on site through RSS feeds and premium demand. As we all know, the pandemic hit the travel industry hard. Publishers that relied on the travel industry lost revenue also because consumers simply lost interest in websites that showcased travel content.
October 07, 2022
The price a company determines that it has to pay when ad impressions are sold are all part of auction dynamics. Find out more in this complete guide. Understanding programmatic auction dynamics can be a bit confusing, especially if you are new to the video advertising industry. However, understanding them is essential if you want to make your campaign successful while increasing your revenue. If you feel overwhelmed with the complex explanations...
September 13, 2022
Learn how EX.CO recently helped a leading financial news publisher drive revenue, educate consumers about financial literacy, and improve UX. Financial literacy is getting all the limelight right now, and rightfully so. There are several financial information websites and financial news publishers on the internet vying for consumer attention by providing valuable content. EX.CO had the pleasure of helping one such leading financial news...
August 29, 2022
Ad viewability can lead to billions of wasted dollars if not high enough or measured. Let's look at the top myths about viewability and break them down. Truth be told, the concept of ad viewability (and how to increase it) has been a hot topic across the advertising industry for quite some time. The metric, which refers to how visible ads on a website or mobile app are to users, can lead to billions of ad dollars wasted if not high enough or...
August 11, 2022
Learn about contextual advertising, how it differs from behavioral advertising, why contextual is beneficial, and more in this blog post. If you own a website or work in media, chances are you’ve heard the term “contextual advertising” but you may not understand exactly what it is, how it works, or why it should matter to your business.
September 21, 2021
Missed last week’s EX.CO-hosted webinar on all things data? Here are 5 tips for publishers from our panel, including experts from VICE, PubMatic and Criteo.
August 31, 2021
Missed the AdMonsters Publisher Forum? Check out this blog post for the key takeaways which include top tips for first-party data collection and more.