May 08, 2024
Ad tech jargon: digital advertising acronyms explained; glossary of ad tech terms: CPM, CTR, CTV, DMP, DSP, PII, PMP, ROAS, ROI, RPM, RTB, SSP. It’s no secret that the world of ad tech uses an entirely different language, with terms like DSP, SSP, DMP, and many more mind-boggling acronyms. Technically speaking, these terms are actually initialisms – terms identified strictly by their first letter like DNA or DIY –while acronyms are...
April 02, 2024
Learn the basic components of programmatic advertising in this quick overview. On the internet, programmatic ads are everywhere. Odds are, you've already seen a few hundred today, given that—of the 1,622 ads that internet users encounter daily—98% are digital, and 90% of those are programmatic. And more specifically, programmatic video ad spend is expected to reach $96.98...
March 07, 2024
In honor of Women's History Month and International Women's Day, we've collected impactful advice from a diverse group of women who have made their mark in the industry. In celebration of Women's History Month and International Women’s Day, we're excited to amplify the voices of women shaping the digital media industry. In this special blog post, we've gathered insights and impactful advice from a diverse group of women who have made their mark in the industry....
December 14, 2023
Find out what we predict will be the most significant trends set to shape digital publishing for the coming year and beyond. Some fields are resistant to change; digital publishing is defined by it. With each passing year, it seems, the latest batch of common wisdom is chucked out the window and the rulebook written anew. This tendency felt somewhat less pronounced in 2023, which was in certain respects a transition...
December 06, 2023
Learn which online video platforms (OVPs) will work best for your specific needs and goals. Opportunities abound in online video today. But with dozens of platforms on the market, it can be daunting to navigate this space. Whether you’re a publisher, broadcaster, educator, or independent creator, this blog post rounds up the top partners you should consider for each use case, so you can...
November 30, 2023
Learn what revenue leaders from DailyMail.com, News Corp, and EX․CO had to say about news monetization during the 2023 AdMonsters Publisher Forum. Publishers of every size, from the smallest local newspaper to the most robust media conglomerate, have spent recent years tinkering with paywalls, adjusting programmatic approaches, and even diversifying revenue streams with events and e-commerce. And yet—despite surging reader interest in the...
October 31, 2023
Learn to consolidate your video strategy into a single platform that can supercharge your site’s performance for both user engagement and revenue. Video has become an indispensable tool for digital publishers seeking to captivate their audience and maximize revenue streams. With the exponential growth of online video consumption, it's crucial for publishers to stay ahead of the curve and deliver an exceptional video experience. However, many...
October 16, 2023
We recap AdExchanger's Programmatic I/O event and explore some of the pressing questions that the industry is still grappling with. With over 1,200 people in attendance, AdExchanger’s Programmatic I/O is undoubtedly one of the most anticipated events in the advertising industry, providing a platform for experts to discuss the latest trends, challenges, and opportunities in programmatic advertising. However, even after the event...
October 04, 2023
Our comprehensive online video platform (OVP) guide is designed to demystify the selection process and empower you with the knowledge and insights you need to make an informed decision. At EX.CO, we know that understanding all of the ins and outs of online video can sometimes be confusing. As video content becomes increasingly important to keep audiences engaged, finding the right online video platform (OVP) for your business is critical to your success. That’s why we’re excited...
