What is an Online Video Platform (OVP)?

What is an Online Video Platform (OVP)?

September 14, 2023

An online video platform, or OVP, is a hub that hosts your video content on the internet. Learn more about what an OVP does. An online video platform, or OVP, is exactly how it sounds—a hub that hosts your video content on the internet. But the purpose and capabilities of OVPs vary, and certain platforms may be a better fit for your web content than others. For many people browsing the internet, video content is...

5 Things That Don't Make Sense About Ad Tech

5 Things That Don't Make Sense About Ad Tech

February 21, 2023

Sometimes, ad tech can be pretty confusing. Here are 5 things that don't make sense about ad tech. We all know that ad tech is an ever-changing market, and it can be difficult to keep up with the latest trends. And with ad tech growth projected to increase from $438 billion in 2021 to $1 trillion in 2030, it won’t be slowing down anytime soon. As digital publishers and advertisers, understanding...

Advertising Beyond the Walled Gardens: A Guide to Success

Advertising Beyond the Walled Gardens: A Guide to Success

February 14, 2023

Walled gardens aren't the only option. Advertising beyond the walled gardens can be your key to success. If you've spent any amount of time in the digital media trenches, you're likely familiar with the concept of "walled gardens."

8 Ways to Optimize Your Video Ad Inventory for Media Buyers

8 Ways to Optimize Your Video Ad Inventory for Media Buyers

January 18, 2023

If you are a digital publisher, you need to optimize your video ad inventory for media buyers... If you are a digital publisher who produces content, it’s important that you know how to create the best possible environment that will appeal to a maximum amount of media buyers. This includes fully optimizing your video ad inventory. There are two significant parts of this video inventory...

Predictions: What is the Future of Programmatic Advertising?

Predictions: What is the Future of Programmatic Advertising?

December 22, 2022

Read 2023 predictions about programmatic advertising from today's ad tech industry thought leaders. Over the years, we've seen the advertising industry evolve. And with factors like new technologies, partnerships, recommended guidelines, and privacy compliance issues, it often feels like our industry is changing every day.

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